Responsibilities

• Partner with the E-Commerce Director to consistently improve our ecommerce capabilities to deliver the best-in-class B2C strategy that drives online sales and improves conversion rates
• Lead end-to-end campaign execution across the website, taking full ownership of monthly campaign briefs that drive B2C sales, reflect brand standards, and meet industry best practices
• Oversee daily digital merchandising activities, always optimizing for enhanced user experience, increased conversions, and improved site speed and functionality
• Lead merchandising planning and on-site storytelling, ensuring content is strategically positioned to improve navigation and conversion rates across key launches, campaigns, and promotions
• Collaborate cross-functionally with marketing, creative, eCommerce, and growth teams to develop integrated campaigns optimized for full-funnel performance across all digital touchpoints
• Support the development and execution of the eCommerce campaign calendar, contributing to campaign and promotional ideation, product bundling strategies, and on-site storytelling that drive engagement, conversion, and incremental B2C revenue
• Develop and maintain a testing and personalization roadmap for landing pages — driving continual improvement in ROAS, CAC, CVR and building top-converting experiences that maximize media CRM performance
• Support the Director of E-Commerce on UX/UI and web development initiatives — implementing innovative features, designs, and optimizations to enhance the user experience and increase conversions
• Collaborate with content and SEO teams to improve organic traffic, optimize on-page SEO, and execute content-driven commerce strategies
• Create reports, dashboards, and analyses that measure performance and surface opportunities. Present observations and learnings of ecommerce campaigns and A/B test results to key stakeholders
• Support the growth and evolution of subscription and loyalty programs
• Partner with CRM teams to optimize email and SMS campaigns for retention and revenue growth
• Support Director of Ecommerce with UX/UI and web development strategies, implementing innovative designs, features, and optimizations to continuously improve user experience, engagement, and conversion rates in alignment with B2C roadmap
• Support the optimization of product listings, content strategy, and performance tracking on Amazon
• Lead monthly reporting on B2C projects, campaigns, and site performance, creating dashboards, analyses, and presentations that surface insights, inform content needs, and guide future strategy for key stakeholders
• Champion a test-and-learn mindset, continuously piloting new digital marketing initiatives, tools, and ideas to stay ahead of industry trends and evolving customer behavior
• Manage the work of external agencies for eCommerce projects
• Perform other duties as assigned