Ecommerce & Digital Senior Coordinator

Bedminster, NJ (On-site)

$25/hr – $35/hrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive product data and content governance for Applegate’s e-commerce by coordinating data sharing, PIM updates, and online merchandising.

  • Must-have: 3+ years creating/managing digital content and experience with PIM systems.
  • Standout: Cross-functional alignment with Digital Marketing, Creative, Brand, and Sales teams.

Job Description

Responsibilities
  • Responsible for the organization and maintenance of product data and product photography within Product Information Management (PIM) or otherwise appropriate system(s).
  • Assists with the consolidation and automation of data sharing with online retail partners. Develops and maintains relationships with retail and 3rd party counterparts in order to facilitate data sharing.
  • Responsible for accurate and engaging product presentation within online retail websites in order to drive discovery and sales conversion. In so doing, supports the launch of new products and product updates within online retail websites.
  • Coordinates with Digital Marketing, Creative, Brand Management, Communications and Sales Teams in order to ensure alignment of online retail account needs with Applegate product category, campaign and general marketing goals.
  • Responsible for managing, monitoring and optimizing online merchandizing and on-site advertising for online retailers (for example; Shoprite and Albertsons) in order to drive customer acquisition and increased sales.
  • Responsible for analyzing and updating product content for Search Engine Optimization within online retail websites in order to drive product discovery.
  • Responsible for the optimization of product categorization and ranking within online retail websites in order to drive product discovery.
  • Troubleshoots data and product presentation issues by coordinating with appropriate internal partners, online retailer contacts and help desks.
  • Responsible for data gathering and reporting of key performance indicators for online retail partnership and digital marketing efforts. Responsible for regular updates of internal online retail reporting and dashboards.
  • Updates projects in the project management system in a timely and accurate manner.
  • Maintains product and marketing content on Emerging Brands’ websites and other digital properties.
  • Assist with other digital marketing activities including but not limited to; email and SMS marketing, marketing personalization and loyalty programs.
Applegate logo

Applegate

Applegate & Thorne-Thomsen’s practice was formed in 1998 through years of representing developers, tax credit syndicators, investors, lenders, public housing authorities and community development organizations in the acquisition, financing, rehabilitation, construction and preservation of affordable housing and revitalization of communities. Serving this broad base of clients affords us a unique understanding of the varied business and legal issues that are integral to this work. We understand the complexity of multi-layered finance transactions and work proactively with our clients to structure transactions. We combine our project management skills with the latest technology, including an interactive web based due diligence site to move transactions toward closing in the most expeditious and cost effective manner.We have significant experience with the application of federal low-income housing tax credits, historic tax credits and new markets tax credits in deals throughout the United States and Puerto Rico and vast experience with HUD grant and loan programs for multifamily housing, public housing redevelopment, transfers of physical assets, loan management and other publicly financed, assisted and insured lending transactions involving multifamily properties. In addition, we are skilled in issues related to affordable senior housing, including the HUD 202 program; public housing revitalization, including HOPE VI mixed finance developments; zoning and land use; FHA-insured multifamily finance programs; Tax-exempt bond financing; TIFs; HOME and CDBG capital funding; state and local finance programs, including trust fund loan and grant programs and entitlements; Section 8 and other operating subsidies; supportive housing for special needs populations, including HUD Section 811; the Federal Home Loan Bank’s Affordable Housing Program; loan and mortgage restructuring, including Section 236 decoupling; regulatory compliance; and property tax exemption complaints

Founded in 1998
Chicago, Illinois, USA
85 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
28.6%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
2 (2% of company)