eCommerce Digital Marketing Specialist at Hermance Machine Company | Lake Forest, IL | $65K/yr – $90K/yr

Hermance Machine Company

eCommerce Digital Marketing Specialist

Lake Forest, IL (On-site)

$65K/yr – $90K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the ecommerce growth engine with cross‑functional ownership of product content, SEO, PPC, email, and analytics to lift traffic, conversions, and revenue.

Growth Engine: drive product content, on‑site SEO, and paid campaigns to optimize ROI across the customer journey.
Analytics & SEO: produce dashboards and monitor KPIs, trends, and algorithm shifts to inform decisions.
Cross‑functional Execution: align with supply chain, merchandising, fulfillment, and customer service for seamless execution.

Job Description

Responsibilities

Manage online sales operations and strategies to increase traffic, conversions, and revenue.
Oversee eCommerce operations including product listings, descriptions, images, and pricing.
Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
Coordinate with supply chain, merchandising, and fulfillment teams.
Collaborate with customer service to improve post‑purchase support.
Optimize and maintain product content for clarity, engagement, and SEO.
Write keyword‑rich titles, descriptions, and metadata.
Use Adobe Photoshop for product imagery.
Manage and improve local SEO (Google My Business, citations, listings).
Monitor algorithm updates and SEO trends.

Requirements

Bachelor’s degree in Marketing, Communications, or equivalent experience.
3–5 years in eCommerce, digital marketing, or product content management.
Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
Strong writing and communication skills.
Understanding of SEO best practices (HTML, CSS, site structure).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
Analytical mindset with data‑driven decision making.

Preferred

Video editing and photography experience
Familiarity with SAP Hybris is a plus

Benefits

Medical, Dental, and Vision Insurance
Company‑paid Life Insurance
Short‑ and Long‑Term Disability
Supplemental Benefits
401(k) with Company Match (eligible Day 1)
Paid Time Off and Holidays
Stable, growth‑oriented company culture
Tuition Reimbursement
Employee Discount Program
Parental Leave Program

Hermance Machine Company

Hermance Machine Company is a progressive thinking company that provides new and used machine solutions serving the wood, plastics, composites, and metalworking industries. We focus on providing the correct machines for the application taking into account duty cycle, quality desired, lead time, and of course budget. Our experienced sales staff works hard to make sure the solutions we provide exceed expectations and help the buyer to meet their production and quality goals. Call 570-326-9156 or visit us at www.hermance.com to learn more.

Founded in 2017

Williamsport, Pennsylvania, USA

11 employees

www.hermance.com