Responsibilities

• Manage and optimize the French Factor Shopify storefront for conversions
• Oversee product setup, collections, pricing, and merchandising
• Implement AOV growth strategies: bundles, upsells, gifting, cross-sells
• Conduct weekly site performance reviews and continuous optimization
• Execute and scale Meta Ads campaigns (Advantage+ Shopping, remarketing)
• Manage Google Ads (Performance Max, Shopping, Search)
• Weekly budget optimization — cut underperformers, scale winners
• Analyze creative performance and brief the design team on improvements
• Optimize product pages, cart flow, and checkout experience
• Test and implement CRO initiatives to improve conversion and AOV

Requirements

• Proven experience scaling a DTC ecommerce brand profitably
• Expert-level Shopify knowledge — you've owned a storefront, not just used one
• Hands-on Meta Ads and Google Ads experience with real budget accountability
• Strong analytical instincts — you act on data, not just report it
• Understanding of luxury or prestige brand marketing constraints
• Comfort managing multiple channels simultaneously

Preferred

• Bonus: Beauty, fragrance, or premium lifestyle brand experience