eCommerce Advertising Analyst

Columbus, OH (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 3 months ago

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Job Summary

Drive retail media campaign management across Amazon and major retailers to maximize ROAS and revenue, coordinating strategy with ecommerce launches.

  • Own end-to-end retail media campaigns, optimizing bids, budgets, and creative to hit ROAS goals.
  • Must-have: 3–5 years of hands-on retail media/PPC experience and Amazon Advertising expertise.
  • Standout: Cross-channel coordination with promotions and seasonality, plus data-driven reporting.

Job Description

Responsibilities

  • Plan, build, and manage paid advertising campaigns across key retail channels (Amazon, Home Depot, Lowe’s, Walmart, et al).
  • Own campaign performance — monitor, analyze, and optimize bids, budgets, targeting, and creative to hit ROAS, TACOS, and revenue goals.
  • Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy.
  • Manage advertising budgets efficiently, allocating spend across channels and SKUs to maximize return.
  • Collaborate with the eCommerce team to align ad strategy with promotions, product launches, and seasonal events.
  • Build and present regular performance reports with clear insights and actionable recommendations for leadership.
  • Stay current on platform updates, beta programs, and retail media trends to maintain a competitive edge.
  • Identify new advertising opportunities across retail media networks and make recommendations for channel expansion.

Requirements

  • 3–5 years of hands-on experience managing retail media or PPC advertising campaigns.
  • Proven experience with Amazon Advertising (Seller Central or Vendor Central), including Sponsored Ads and DSP.
  • Strong analytical skills — comfortable pulling data, building reports, and making data-driven decisions.
  • Proficiency with advertising dashboards, campaign management tools, and Excel/Google Sheets.
  • Solid understanding of eCommerce fundamentals (product listings, conversion optimization, buy box dynamics).
  • Excellent communication skills and ability to present campaign results to non-technical stakeholders.
  • Bachelor’s Degree or Associate Degree in Business, Marketing, or related field or the equivalent in related work experience is preferred.
  • 3-5 years related experience required.

    Benefits

    • Strong benefits
    • Multiple medical plans including HSA availability with company contributions
    • Company paid disability & life insurance coverage
    • Generous 401k matching
    • Casual atmosphere/dog-friendly environment
    Westinghouse Outdoor Power Equipment logo

    Westinghouse Outdoor Power Equipment

    Since 1886, Westinghouse has brought the best to life.You can see it in the products we make. The power we create. The people we help. Today, our legacy lives on with technology that is transforming the human experience, from smart appliances for the home to energy solutions that are cleanly and safely powering us into the next generation.

    Columbus, Ohio, USA
    51 employees (9 in marketing)

    Traffic Signals

    Monthly Visitors
    29.3K
    Traffic Source Mix
    Search
    51.4%
    Direct
    41.1%
    Referral
    5.4%
    Social
    1%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~51

    Marketing Team

    Marketing Team Size
    6 (12% of company)