Responsibilities

• Collaborate with the writing team to research and produce original SEO-ready content for category, product, and blog pages, providing data-driven feedback to continuously refine and iterate for peak performance
• Perform continuous site auditing and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
• Analyze and optimize for Answer Engine Optimization (AEO) alongside traditional SEO to ensure content is structured for AI-generated answers and the evolving search landscape
• Own the daily monitoring of SEO performance and the development of a tactical planning roadmap, delivering reporting that translates data into actionable business insights
• Provide SEO and AEO best practices in alignment with current technical principles, specifically focusing on Core Web Vitals and site health to ensure a high-performing user experience
• Actively seek opportunities to increase traffic or conversion rates through data-driven recommendations
• Conduct competitive research to establish performance benchmarks and collaborate on data collection capabilities to enable faster, more accurate reporting
• Utilize strong presentation skills to communicate effectively with all levels of the organization
• Analyze other channels or areas of business as assigned
• Other duties that may be assigned by leadership

Requirements

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
• Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early
• Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling
• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
• Ideal candidate will have a minimum of a Bachelor’s degree in Marketing, Communications, English, or related field or equivalent experience
• Experience with data analysis tools such as Excel, SQL, Google Analytics, Looker Studio, or similar platforms is preferred but not required

Benefits

• To see a full list of benefit offerings from Scheels