Responsibilities

• Act as Earned Media SME across Marketing functions.
• Influence marketing and business plans.
• Identify critical editorial assets and work with Campaign Managers, agencies and/or Design Ops to prioritize and secure.
• Leverage CoPilot Studio, ChatGPT Pro and other AI tools to automate workflows and create smart systems that optimize, elevate, and measure earned media strategies.
• Develop, maintain, and regularly revise overarching earned media strategy and media tiers/catalogs.
• Translate marketing and business strategy into headline-driving earned media strategies that impress and excite our target audiences.
• Develop overarching communication narratives and key messages that guide all communication tactics.
• Provide guidance and POVs on topical or trending brand connections and/or concerns, collaborating with other stakeholders as appropriate.
• Create AI-driven tools and manage the needs and capabilities of the team to make sure we have the tools to succeed.
• Develop comprehensive plans and timelines.

Requirements

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field preferred.
• 5+ years of promotional public relations/earned media experience via a blue-chip marketing organization or PR agency required.
• Proficiency with AI tools, including Microsoft CoPilot Studio and ChatGPT Pro, is required.
• Experience working in a matrix environment preferred.

Preferred

Benefits

• Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
• Potential starting salary range: $80,600 - $101,450
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary
• At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!