Responsibilities

• Develop, implement, and optimize e-commerce strategies to increase traffic, engagement, and sales across multiple online marketplaces and websites.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and visibility.
• Manage content creation, including product descriptions, images, banners, and landing pages using content management systems like WordPress.
• Execute paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and Google AdWords to maximize ROI.
• Analyze website performance using Google Analytics and other analytics tools to identify opportunities for improvement.
• Collaborate with graphic designers to produce compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
• Implement conversion optimization techniques by testing landing pages, call-to-actions, and user flows to enhance customer experience.
• Coordinate email marketing campaigns and marketing automation workflows to nurture leads and retain customers.
• Maintain social media presence through social media management tools, creating engaging posts that align with brand voice.
• Monitor industry trends in digital marketing, SEM, B2B marketing, and e-commerce best practices to stay ahead of the competition