E-Commerce Safety Communications Manager

New York City, NY (On-site)

$122K/yr – $220K/yrMid Level5+ years expFull time

Posted 6 days ago

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Job Summary

You will own global campaign strategy and media relations for TikTok Shop safety communications, manage proactive storytelling and cross-functional guidance, and support crisis and issue management across regulatory developments.

  • Own global campaigns and messaging for safety initiatives
  • Lead media relations and spokesperson training
  • Coordinate across teams to communicate safety commitments

Job Description

Responsibilities

  • Global Campaign Strategy: Develop and execute communications campaigns that build brand trust and highlight our commitment to safety TikTok Shop.
  • Proactive Storytelling: Create blog posts, media pitches, and launch materials to amplify global announcements regarding our e-commerce initiatives.
  • Media Relations: Act as a primary contact for media on safety related issues, and train spokespeople for interviews, panel events and presentations.
  • Cross-Functional Counsel: Provide communications guidance and approvals to teams across the business, helping to communicate our commitment to safety across some other monetized products.
  • Crisis & Issue Management: Support the press office in managing media inquiries and communications regarding regulatory developments or policy escalations related to TikTok Shop

Requirements

  • Bachelors degree or higher
  • 5+ years of experience in communications
  • Experience managing large-scale, multi-market campaigns from concept to execution.
  • Outstanding verbal and written communication skills, with the ability to distill complex technical issues into easy-to-digest explanations
  • Strong organizational skills with ability to manage multiple high-stakes projects
  • Experience in a press office or handling crisis communications.

Preferred

  • Proven track record of leading consumer-facing campaigns for e-commerce platforms or monetization products.
  • Ability to work effectively across time zones and cultures to adapt announcements for diverse global markets.
  • Highly analytical with the ability to use research to inform creative storytelling and mitigate reputation risk.
  • Comfortable working in a fast-paced environment and managing multiple high-stakes projects simultaneously.

Benefits

  • day one access to medical, dental, and vision insurance
  • a 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
75

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