Responsibilities

• Lead e-commerce strategy across key retail media networks and third-party marketplace platforms
• Optimize digital shelf: content, images, SEO, A+
• Partner with sales and category teams on online assortment, pricing, promotions, and availability
• Monitor share of search, conversion, traffic, and digital shelf KPIs; recommend actions to close gaps
• Manage agencies and retailer portals to ensure best-in-class execution
• Own planning, execution, and optimization of retail media networks
• Manage paid media across key channels (paid search, social, display, CTV as applicable)
• Allocate budgets across brands, campaigns, and funnel stages to maximize ROAS and incrementality
• Develop full-funnel campaigns that support new product launches, promotions, and seasonal moments
• Lead testing roadmap (creative, audience, bidding, keywords, placements)

Requirements

• 4–8+ years in e-commerce, digital marketing, or retail media; food/CPG experience strongly preferred
• Hands-on experience with at least one major e-commerce platform or retailer media network
• Strong understanding of digital shelf, PDP optimization, and e-commerce conversion drivers
• Proven ability to manage performance media budgets and deliver ROAS targets
• Analytical mindset; proficiency in Excel and performance dashboards
• Strong project management and cross-functional collaboration skills
• Bachelor’s degree in Marketing, Business, Economics, eCommerce, or Communications
• Strong analytical capability and comfort navigating both digital and brick-and-mortar data sources
• Experience managing creative agencies, retail partners, and medium-to-large marketing budgets