Own and optimize the site merchandising engine for Shopify Plus to drive discovery, conversion, and AOV, focusing on cross-sell, bundles, and guided product journeys.

• Merchandising strategy: align rules with intent, education, inventory, margins, and promos.
• Conversion and revenue focus: remove friction, improve CVR, AOV, RPV, and UPO through tests and content improvements.
• Cross-sell, kits, and onboarding journeys: create scalable frameworks guiding customers between related products and solutions.

Responsibilities

• Own the merchandising strategy for our Shopify Plus website, with a focus on improving product discovery, conversion, cross-sell, AOV, RPV, and UPO
• Build and maintain merchandising rules that support customer intent, product education, inventory priorities, margin goals, and promotional strategy.
• Identify friction points in the shopping journey and prioritize site improvements that increase conversion rate and revenue per visitor.
• Ensure products are presented in a way that clearly communicates use case, benefits, compatibility, application, and value.
• Own the strategy for cross-sell, upsell, kits, and bundles across the website.
• Develop scalable frameworks to guide customers between related products, categories, routines, and solutions.
• Partner with creative and product teams to improve product content, images, videos, claims, comparison messaging, and educational merchandising.
• Support CRO initiatives by identifying, briefing, and prioritizing merchandising tests that can improve conversion, AOV, attach rate, and product discovery.
• Manage site promotional merchandising strategy, including offer setup, product placement, collection sequencing, and promotional visibility.
• Forecast promotional impact, including revenue opportunity, discount cost, margin implications, inventory risk, and expected sell-through.

Requirements

• Bachelor’s degree in marketing, merchandising, or a related field.
• 4–5+ years of experience in ecommerce merchandising, ecommerce management, or a related online retail role.
• Hands-on experience with Shopify Plus strongly preferred.
• Strong understanding of ecommerce KPIs, including CVR, AOV, RPV, UPO, attach rate, add-to-cart rate, bounce rate, and sell-through.
• Strong understanding of ecommerce customer behavior, CRO principles, SEO fundamentals, product content optimization, and digital shopping journeys.
• Experience merchandising collections, category pages, PDPs, landing pages, product recommendations, site search, filters, and promotional campaigns.
• Strong analytical skills with experience using GA4, BigQuery, Shopify analytics, or similar ecommerce reporting tools.
• Experience working with PIM systems, CMS tools, product feeds, or catalog management platforms preferred.
• Excellent written communication skills with strong attention to detail.
• Highly organized self-starter who can manage multiple priorities, move quickly, and drive measurable results.
• Experience in automotive, beauty, personal care, CPG, specialty retail, or other enthusiast-driven product categories preferred.

Benefits

• Benefits: Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday & employee discount.