E-Commerce Marketing Manager at Young Innovations | Chicago, IL | $115K/yr – $130K/yr

E-Commerce Marketing Manager

Chicago, IL (Remote)

$115K/yr – $130K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end e-commerce growth by coordinating marketing, site experience, and tech integrations to drive traffic, conversion, retention, and revenue.

Ownership: end-to-end e-commerce site experience across two brands including merchandising and campaigns.
Analytics and optimization: monitor funnels, page performance, and campaigns; use data-driven personalization and testing to lift ROAS and AOV.
Tech & partnerships: collaborate with Product, IT, and agencies to track data quality, integrations, tagging, and marketing automation.

Job Description

Responsibilities

Develop and execute integrated e-commerce marketing strategies to drive traffic, conversion, new customer acquisition, customer retention, and revenue growth.
Own the end-to-end customer experience across youngspecialties.com, our e-commerce site, and younginnovations.com, our marketing site, including ongoing improvements, maintenance, and data accuracy.
Own site merchandising, including homepage layout, category structure, featured products, promotional content, and campaign placement.
Manage a documented pipeline of UX improvements, site fixes, and enhancements in partnership with IT and external development vendors.
Troubleshoot site issues, support implementation of fixes, and make updates when needed.
Lead digital campaigns across search, social, email, SEO, display, and other relevant channels.
Own promotional calendars and collaborate with Product Management and Creative teams to support general e-commerce, seasonal campaigns, and special initiatives.
Monitor and optimize conversion funnels, web pages, advertisements, and customer journeys.
Analyze campaign and site performance and provide clear, actionable recommendations.
Partner with operations to customize the e-commerce marketing technology ecosystem, including CRM, CDP, analytics, personalization, tagging, attribution, and marketing automation tools.

Requirements

5+ years of marketing experience with a focus on digital and e-commerce strategy
Bachelor’s degree in Marketing, Business, Communications, E-Commerce, Analytics, or a related field
Proven ability to partner cross-functionally with Product, Sales, IT, Engineering, Creative, and agencies
Experience managing project, promotional calendars, testing plans, and stakeholder communication
Strong written and verbal communication skills, with the ability to translate data, technical requirements, and campaign performance into clear recommendations for leadership and cross-functional teams
Strong working knowledge of e-commerce analytics, including traffic sources, conversion rate, funnel performance, customer acquisition cost, ROAS, average order value, retention, and customer lifetime value
Experience using analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, etc.
Experience working with CRM, marketing automation, e-commerce platforms, CMS platforms, tagging, attribution, and customer data tools

Preferred

HubSpot experience strongly preferred
Experience with e-commerce/CMS platforms such as WooCommerce, WordPress, Drupal, or Adobe Commerce / Magento; familiarity with platform administration, product catalog management, and site configuration is strongly preferred.

Benefits

Full medical, dental, vision, 401k, parental leave, paid holidays, paid time off, and more!
Dynamic marketing organization that drives sales and is growing!

Young Innovations

At Young, we envision a future in which every patient achieves health, gains confidence, and is proud to show off their smile. We are committed to developing and supplying innovative solutions that connect good oral health to good overall health.The Young Innovations Difference:Leading Industry Expertise. You may not know us, but you know our brands, such as Young Dental, Salvin, and Microbrush. In fact, for more than 100 years, Young has been an innovative thought leader, top supplier, and trusted partner for industry professionals around the world. Innovative Product Offerings. Improving oral health outcomes is at the core of everything we develop and deliver. We offer a portfolio of highly recognized, proprietary brands that span the full clinical continuum and contribute to a lifetime of oral health. Education-Centered Ecosystem. Young is passionate about empowering clinicians to practice at the top of their license. We make clinical and product education accessible so that dental professionals can provide the most effective care possible for patients. Partnership-Led Growth Focus. We recognize that collaboration is essential to achieve the common goal of Happier, Healthier Patients.TM We actively partner with industry leaders who are on a mission to make a real and lasting impact in the oral healthcare industry. Who We Are:Young is dedicated to strengthening the dental community by empowering clinicians to practice at the top of their license; improving the health and well-being of our customers, partners and team; and inspiring action across the oral healthcare industry. Each division of Young has a dedicated team of industry experts working together to ensure that our diverse portfolio is continually advancing the practice of dentistry.

Founded in 1995

Algonquin, Illinois, USA

502 employees (30 in marketing)

www.younginnovations.com