Responsibilities

• Strategic Planning: Develop and execute comprehensive e-commerce marketing strategies aligned with company goals; Identify growth opportunities and develop plans to increase online sales and market share
• Google Merchant & Ad Campaign Management: Oversee the management and optimization of Google Merchant Center accounts to ensure product listings are accurate and up to date; Plan, execute, and optimize Google Ad campaigns, including Search, Display, Shopping, and Video ads to drive traffic and sales
• Social Media Campaigns: Develop and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn
• Google Analytics: Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance
• Affiliate Marketing Programs: Develop and manage affiliate marketing programs to expand reach and drive sales; Recruit, onboard, and manage relationships with affiliate partners
• Application Performance Monitoring: Oversee application performance monitoring to ensure optimal website functionality and user experience; Collaborate with the IT and development teams to address any performance issues and implement improvements
• SEO Optimization: Lead SEO strategies to improve organic search rankings and drive website traffic; Monitor SEO performance and implement changes to enhance visibility and rankings
• Amazon Seller Central Management: Manage and optimize Amazon Seller Central accounts to maximize sales and profitability; Ensure product listings are accurate, optimized for search, and compliant with Amazon policies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred
• Minimum of 7-10 years of experience in digital marketing, with a preferred 5 years in a leadership role
• Proven track record of driving e-commerce growth through effective marketing strategies
• Strong understanding of digital marketing channels, including Google Merchant, Google Ad campaigns, social media, affiliate marketing, and SEO
• Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo)
• Experience with application performance monitoring and Amazon Seller Central management
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong leadership and team management skills
• Creative thinker with the ability to develop innovative marketing solutions
• Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising programs

Preferred

• MBA or equivalent advanced degree preferred
• 5 years in a leadership role

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plan with company match
• Paid time off and holidays