Responsibilities

• Own end-to-end TikTok Shop management across multiple client accounts, ensuring strong shop health, revenue growth, and operational excellence.
• Drive GMV growth through merchandising, marketing strategy, and product lifecycle management.
• Plan and execute marketing calendars including platform native promotional tools and monthly campaign events.
• Collaborate with Paid Media, Creator/Affiliate, and Content teams to align on full-funnel strategies that drive conversion and revenue.
• Analyze shop performance across key metrics (GMV, CVR, AOV, traffic, product performance) and identify actionable opportunities for growth.
• Optimize product detail pages, pricing, and assortment to improve conversion rates and customer experience.
• Manage product catalog, inventory coordination, and ensure products are properly set up for campaigns, affiliates, and ads.
• Partner with creators and affiliate teams to ensure top products are prioritized and scaled effectively.
• Build and maintain reporting dashboards and provide regular insights to clients on performance, opportunities, and risks.
• Stay up-to-date on TikTok Shop features, platform updates, and emerging social commerce trends to maintain a competitive edge.
• Act as a key client partner—leading performance conversations, presenting strategies, and driving alignment on growth initiatives.

Requirements

• 2 – 4 years of experience in e-commerce, digital merchandising, or social commerce (agency or brand side).
• Hands-on experience managing TikTok Shop or similar marketplaces (Amazon, Shopify, etc.), with a strong understanding of e-commerce fundamentals.
• Proven ability to drive revenue growth through marketing, merchandising, and product strategy.
• Strong analytical mindset with experience working in dashboards, spreadsheets, and performance reporting tools.
• Experience working cross-functionally with paid media, content, and creator/affiliate teams.
• Deep understanding of conversion drivers including PDP optimization, pricing strategy, content output/strategy, and promotional mechanics.
• Highly organized with the ability to manage multiple clients, priorities, and deadlines simultaneously.
• Excellent communication skills and confidence working directly with clients.
• A proactive, solutions-oriented mindset with a strong bias toward action and testing.
• Passion for social commerce, TikTok, and the evolving creator economy.
• Must be local to either Los Angeles or New York City and able to work in a hybrid environment.

Preferred

Benefits

• Full benefits package
• PTO and holiday time-off
• Snacks and drinks you’ll actually enjoy