Responsibilities

• Own the performance of the Shopify store, with a focus on conversion rate optimization, cart optimization, merchandising, and overall customer purchase flow.
• Build, launch, and optimize product pages, including product setup, imagery coordination, merchandising structure, upsells, bundles, and other on-site best practices designed to improve conversion and average order value.
• Monitor and improve site performance through testing, funnel analysis, landing page optimization, cart and checkout improvements, and ongoing review of customer behavior and purchase trends.
• Manage paid advertising efforts across channels such as Meta and Google, either directly or in coordination with outside partners. Track performance closely and continuously evaluate return on ad spend, customer acquisition efficiency, and channel effectiveness.
• Manage email marketing, including both campaigns and programmatic flows. Track performance and relentlessly optimize via testing.
• Work closely with the design team to communicate performance metrics, customer trends, and merchandising insights in a way that paints a clear picture of what is working, what is not, and where future product opportunities may exist.
• Use analytics to tell a story by turning site data, campaign performance, product trends, and customer behavior into actionable insights that guide decisions across marketing, merchandising, and product development.
• Own relationships with third-party fulfillment companies and outside vendors, helping ensure strong communication, smooth execution, and accountability across fulfillment, operational support, and external partners.
• Manage outsourced customer service partners and use customer service feedback, recurring questions, complaints, and product-level issues to improve product assortment, merchandising decisions, and the overall customer experience.
• Oversee inventory management and inventory health, including product availability, stock awareness, sell-through trends, and coordination with internal teams, third-party partners, and fulfillment providers. Experience working within or alongside an ERP system is a plus.
• Coordinate with the content and social media side of the business to maximize the reach of products, support launches and campaigns, and ensure e-commerce priorities are reflected in broader audience-facing efforts.
• Partner closely with leadership and cross-functional teams to ensure launches, promotions, and product updates are executed accurately and on time.

Requirements

• 3–5 years of hands-on experience managing a Shopify store, with clear ownership over site performance.
• Strong experience with conversion rate optimization, cart optimization, merchandising, and customer journey improvement.
• Paid advertising experience, including campaign management, reporting, and performance analysis.
• Experience with enterprise email marketing software such as Klaviyo.
• Strong Excel or Google Sheets skills, including comfort building reports, organizing large data sets, and pulling actionable insights from performance data.
• Experience working cross-functionally with creative or design teams and communicating quantitative insights in a way that helps inform future creative and product decisions.
• Experience managing vendor, freelancer, agency, fulfillment, or outsourced partner relationships.
• Strong inventory management experience in an e-commerce environment.
• Highly organized, detail-oriented, and comfortable balancing strategic thinking with hands-on execution.

Preferred

• ERP systems is a plus.
• Experience with inventory forecasting, replenishment planning, or multi-channel commerce is a plus.
• Experience in apparel, licensed products, sports merchandise, or fan-focused e-commerce is a plus.
• Interest in or love of baseball is a plus, especially given the MLB focus of the store.

Benefits

• Medical, dental, and vision insurance (75% premium coverage for employees and dependents)
• 401k
• Commuter benefits (up to 30% savings on transportation)
• Unlimited PTO
• Company holidays + the week off between Christmas and New Years
• Cell phone / internet reimbursement
• Fun office & kitchen stocked with snacks and coffee
• Exclusive employee discount to our online store