Responsibilities

• Manage, maintain, and optimize the website and e‑commerce platform, including product listings, descriptions, pricing, specifications, images, and promotional content.
• Handle daily website updates, maintenance tasks, product data entry, image uploads, and coordination of sales and marketing campaigns.
• Monitor and resolve content issues and UX concerns, making updates and fixes using HTML and CSS as needed.
• Coordinate with web developers and external vendors to implement site updates and address technical issues.
• Apply SEO best practices to content and product listings while collecting, organizing, and analyzing e‑commerce and marketing data to evaluate performance and identify improvement opportunities.
• Manage BigCommerce to ensure accurate product data, pricing, and inventory, maintaining alignment with the SYSPRO ERP system and recommending platform enhancements.
• Build and format consumer and sales email newsletters using approved templates; manage Mailchimp campaigns including setup, testing, scheduling, and list maintenance.
• Support cross‑departmental teams by managing website updates, product launches, and digital campaigns, ensuring all content is accurate, current, visually consistent, and aligned with brand standards.