Responsibilities - Channel Ownership & Growth Strategy - Own the strategy, performance, and growth roadmap for all digital sales channels, starting with Amazon (via brand accelerator) and expanding to additional marketplaces. - Develop revenue strategies aligned with business goals, assortment priorities, and brand positioning. - Identify new digital sales opportunities and lead onboarding, contract negotiations, and launch processes. - Amazon/ Brand Accelerator Management - Serve as the primary liaison with brand accelerator for operational performance, forecasting, marketing investment, inventory management, and marketplace strategy. - Oversee catalog expansion, content optimization (A+, video, imagery), replenishment planning, and performance analytics. - Marketplace Operations & Optimization - Manage day‑to‑day operational performance across all online channels, including item setup, pricing, supply chain coordination, and customer experience. - Monitor and optimize key KPIs such as sales performance, margin, inventory turns, ROAS, search ranking, return rate, and content quality. - Coordinate cross‑functional efforts with Sales, Marketing, Supply Chain, IT, and Product Management to ensure operational alignment and channel readiness. - Content & Brand Management - Oversee product listings, imagery, SEO optimization, and brand storytelling across platforms. - Coordinate with marketing to ensure consistent, accurate, and enhanced product content across all digital channels. - Monitor reviews, ratings, and customer feedback; initiate corrective actions when needed. - Compliance, Governance & Marketplace Integrity - Ensure compliance with brand policies, MAP, warranty terms, and authorized reseller framework. - Support brand protection efforts in collaboration with legal partners and enforcement platforms (e.g., external legal firms, market intelligence sources). - Monitor and engage in removing unauthorized sellers, IP infringements, and counterfeit product listings. - Implement and maintain reseller authorization programs and channel governance policies.