Responsibilities

• Develop and execute full-funnel media strategies across paid search, social, display, CTV, podcasts, affiliate, and emerging platforms to drive both brand awareness and DTC revenue growth.
• Own end-to-end management of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms, working closely with agency partners to optimize performance and scale high-impact channels.
• Lead the exploration and scaling of social commerce opportunities, including TikTok Shop, creator partnerships, and shoppable media formats to drive incremental revenue and reach new audiences.
• Strategically allocate marketing investment across channels to drive topline revenue growth while maintaining CAC efficiency and maximizing lifetime value (LTV).
• Lead creative strategy across performance channels, partnering with internal creative teams and external agencies to develop high-impact, customer-centric assets that build brand awareness while driving conversion. Ensure channel-specific learnings inform future campaigns and brand storytelling.
• Leverage data and performance insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing investments. Track performance against DTC growth targets and marketing OKRs.
• Develop and execute a structured testing roadmap across channels, creative, audiences, and landing experiences to continuously improve conversion rate, CTR, CAC, and ROAS.
• Evaluate and implement new tools, platforms, and media opportunities that enhance paid performance, attribution, measurement, and customer acquisition, with a focus on emerging channels and social commerce.
• Partner with Marketing, Sales, Brand, and Operations teams to ensure paid programs support product launches, integrated campaigns, and broader brand initiatives. Work cross-functionally with Finance and leadership to align marketing investments with business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5–8+ years of experience driving performance marketing for DTC or e-commerce brands, with clear ownership of business outcomes
• Proven success scaling multi-channel paid media programs (Meta, Google, TikTok) with strong results across CAC, ROAS, and customer lifetime value
• Experience building and executing full-funnel strategies that balance efficient acquisition with long-term brand growth
• Demonstrated ability to manage and optimize seven-figure+ media budgets, making thoughtful trade-offs across channels
• Strong analytical mindset with fluency in performance data, attribution, and measurement, and the ability to turn insights into action
• Experience designing and leading structured testing programs across creative, audiences, and on-site experiences
• Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics
• Ability to effectively partner with agency teams and cross-functional stakeholders to drive meaningful business impact
• Clear and thoughtful communicator, comfortable sharing insights and influencing decisions at senior levels
• A proactive, test-and-learn mindset with curiosity for new growth opportunities

Nice To Have

• Experience supporting or scaling a high-growth DTC brand
• Expertise in Shopify, Google Analytics and Daasity
• Exposure to emerging channels and formats such as TikTok Shop, CTV, podcasts, or affiliate
• Interest in social commerce and creator-led strategies
• Background in consumer-focused categories (home, wellness, lifestyle, CPG)

Benefits

• Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits.
• Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.