Responsibilities

• Build and execute 90-Day Growth Plans that identify constraints and systematically remove them.
• Connect marketing performance to core business levers: CAC, LTV, Contribution Margin, AOV, and Retention.
• Forecast and model budget scenarios that give clients a clear, confident path to profitable scale.
• Engineer account structures across Meta and Google optimized for learning efficiency, bid control, and profitable scale
• Execute incrementality testing to measure true platform contribution and allocate spend based on causal impact — not attributed revenue-
• Monitor accounts daily to flag creative fatigue, bid volatility, audience saturation, and tracking issues before they become client problems
• Develop a creative testing system to rapidly iterate on winning concepts, ensuring creative maintains a 10%+ hit rate.
• Optimize hooks, messaging, ad formats, and audience personas to drive higher CTRs and conversion rates.
• Leverage behavioral psychology principles (social proof, scarcity, authority, commitment & consistency) in ad creative.
• Act as a trusted growth advisor, ensuring clients understand strategy, results, and next steps.

Requirements

• 5+ years of experience in media buying, growth strategy, or performance marketing for DTC brands
• Deep understanding of Meta and Google ad ecosystems, including account structures, budget allocation, and bid strategies.
• Strong grasp of direct response creative principles, including hook mechanics, ad formats, and behavioral triggers.
• Data-driven mindset with experience in MMM, post-purchase surveys, and incrementality testing.
• Strong client communication skills with the ability to translate complex performance data into actionable insights.
• Proficiency in tools such as Motion, Foreplay, Triple Whale, NorthBeam, Looker, and Notion.

Benefits

• Performance-driven | we scale clients profitably, focusing on high-ROI growth strategies