Responsibilities

• Serve as the primary point of contact for day-to-day management of enterprise DTC client accounts
• Build strong working relationships with client teams, ensuring clear communication, trust, and accountability
• Lead recurring client meetings, including performance updates, reporting, and tactical discussions
• Translate performance data into clear, actionable insights and recommendations for clients
• Partner with the Client Services Director by proactively surfacing risks, trends, and growth opportunities ahead of executive-level conversations
• Own the day-to-day management and execution of paid media strategy across SEM and Paid Social (Google, Meta, TikTok, and other platforms)
• Translate client goals into actionable media strategies across multiple business units and product lines
• Own forecasting, budget planning, and performance pacing, leveraging historical data, platform insights, and business objectives to guide investment decisions
• Monitor performance against forecasts, proactively identifying risks, inefficiencies, and opportunities, and adjusting plans as needed
• Lead and support incrementality testing and structured experimentation, turning results into actionable insights
• Ensure alignment between paid media strategy, creative execution, and on-site performance
• Collaborate closely with internal teams across Paid Media, Creative, Analytics, and other channels to ensure smooth execution of campaigns
• Manage timelines, priorities, and deliverables across multiple stakeholders and workstreams
• Act as the connector between strategy and execution, ensuring work is delivered accurately, on time, and aligned to client goals
• Proactively identify opportunities to improve account performance and efficiency
• Surface upsell and expansion opportunities aligned with client business objectives
• Partner with leadership to support account growth initiatives and retention strategies
• Contribute insights that help shape broader account strategy and planning
• Own meaningful, enterprise-level client accounts with real impact on performance
• Work across high-growth DTC brands in a fast-moving, performance-driven environment