Responsibilities

• Brand strategy & positioning — lead the U.S. brand narrative across every consumer touchpoint, keeping messaging sharp, consistent, and culturally relevant
• Omnichannel campaigns — develop and optimize marketing programs that drive awareness, trial, purchase, and repeat across retail, digital, and experiential channels
• Innovation execution — partner with Product Development and Supply Chain to bring new products to market through the stage-gate process, on time and on brief
• Sales enablement — arm the commercial team with pitch decks, sell-in tools, POS materials, and retailer-specific assets they need to win at shelf
• Category & consumer intelligence — dig into the data, surface the insights, and use them to stay ahead of the competition
• Shopper & retail marketing — oversee digital performance programs (rebates, retail media, loyalty platforms) and agency partnerships across key accounts
• Creative & content — collaborate with internal design and external agencies to produce assets across web, email, social, paid media, and retail
• Budget & performance management — own the marketing budget, track spend, and report on results with clarity
• Team leadership — manage and mentor a marketing assistant, investing in their growth the way we invest in yours