Responsibilities

• Drive Donor Acquisition & Revenue: Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors.
• Lead Audience Segmentation: Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications.
• Own Email Marketing & Automation: Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions.
• Optimize the Digital Donor Journey: Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs.
• Analyze & Report KPIs: Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership.

Requirements

• Experience: 5+ years managing CRM, lifecycle marketing, email marketing, or digital fundraising. (Nonprofit, healthcare, or mission-driven experience is a strong plus!)
• Platform Expertise: Hands-on proficiency with Mailchimp, Blackbaud, or similar CRM and email automation systems.
• Data-Savvy: Strong analytical skills with experience using Google Analytics (or similar reporting tools) to track user behavior and campaign performance.
• Conversion Focus: A proven track record of optimizing web donation funnels and customer journeys to drive financial growth.
• Collaborative Spirit: A team player who can seamlessly partner with both Marketing and Philanthropy teams to align our annual fundraising goals.