Donor Communications Officer-Intermediate, Digital and Social Media Marketer at IU Health | Indianapolis, IN

IU Health

Donor Communications Officer-Intermediate, Digital and Social Media Marketer

Indianapolis, IN (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel digital storytelling and content optimization to drive donor engagement and fundraising, coordinating email, website, social, and media assets with a data-driven content plan.

Content & Storytelling: Build and manage authentic donor/patient narratives aligned with philanthropic priorities.
Cross-Channel Execution: Plan and publish content across email, social, website, and video to maximize reach and impact.
Performance-Driven Refinement: Use analytics to optimize content strategy, engagement, and donor conversion.

Job Description

The Donor Communications Officer – Intermediate, Digital and Social Media Marketing supports the Foundation’s digital strategy to increase donor engagement and philanthropic revenue.
The role executes and manages key digital channels—including email, website content, SEO/SEM, social media, and analytics—to strengthen awareness, improve conversion, and support donor retention.
Working under senior marketing guidance, this position partners with Foundation teams, IU Health Marketing, vendors, and internal stakeholders to support integrated campaigns, maintain brand consistency, and track performance.
This role creates and delivers compelling digital content that advances the Foundation’s mission, elevates donor and patient stories, and fosters authentic connection.
Responsibilities include planning, writing, and managing daily social media content aligned with IU Health’s voice, while ensuring accuracy, privacy, and responsible storytelling.
The role also coordinates cross-channel content, maintains an editorial calendar, and aligns storytelling with philanthropic priorities.
Using performance data and platform insights, the position refines content strategies to grow reach and engagement.
By monitoring conversations and amplifying meaningful stories of generosity and care, the role strengthens the Foundation’s digital presence and inspires trust, connection, and philanthropic action.
Additionally, the role supports the planning, production, and management of video and photography assets used in storytelling and fundraising efforts.

Bachelor's Degree is required.
Requires 3-5 years of relevant experience.
Requires working knowledge of fundraising software (i.e. Raiser's Edge, Salesforce).
Requires proficiency in MS office (Word, PowerPoint, Excel).