Responsibilities

• What You’ll do — As a Division Manager of Digital Marketing, you will be responsible for leading the strategy, execution, and optimization of digital marketing programs that drive customer acquisition, engagement, retention, and revenue growth.
• This role oversees performance marketing, SEO, paid media, social media, analytics, and emerging digital channels while ensuring alignment with overall business and brand objectives.
• The position partners closely with merchandising, e-commerce, creative, IT, and analytics teams to deliver measurable business results.
• Digital Marketing Strategy
• Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.
• Lead annual and seasonal digital marketing planning and budgeting.
• Identify opportunities to improve customer acquisition, retention, and lifetime value.
• Evaluate emerging digital channels, technologies, and AI-driven marketing opportunities.
• Establish KPIs and performance benchmarks across all digital programs.
• Performance Marketing

Requirements

• Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field; MBA preferred.
• 8–12+ years of digital marketing experience, including 3–5+ years leading high-performing teams.
• Experience in retail, e-commerce, omnichannel, or consumer-facing brands preferred.
• Proven success managing and optimizing multi-million-dollar media budgets, including forecasting and allocation.
• Expertise in Paid Search platforms, including Google Ads and Microsoft Ads.
• Strong understanding of SEO, AI Search Optimization, and organic search strategies.
• Experience managing Paid Social, Programmatic Media, and integrated cross-channel campaigns.
• Proficiency in web analytics and performance reporting using GA4, Adobe Analytics, or similar tools.
• Skilled in attribution modeling, marketing measurement, and performance optimization.
• Experience with Conversion Rate Optimization (CRO) and marketing automation platforms.