Responsibilities

• Develop and execute regional lead generation strategies designed to increase qualified appointments and sales opportunities.
• Research, identify, negotiate, and manage participation in home shows, fairs, festivals, community events, retail activation's, business expos, and sponsorship opportunities.
• Manage event budgets and maximize return on investment for all lead generation activities.
• Oversee event logistics including scheduling, staffing, booth displays, inventory, promotional materials, setup, and breakdown.
• Analyze event performance, lead quality, appointment rates, and sales results to continuously improve performance.
• Recruit, hire, train, develop, and manage Brand Ambassadors and event marketing personnel.
• Establish staffing plans and coverage schedules for all assigned events and retail locations.
• Coach team members to improve lead generation effectiveness, professionalism, and customer engagement.
• Monitor performance metrics and hold team members accountable to established goals and expectations.
• Build and maintain relationships with event producers, retail partners, community organizations, chambers of commerce, homeowner associations, and local businesses.

Requirements

• Business, Communications, or related field preferred, min 2 years; equivalent experience to be considered. Bachelor's Degree in Marketing or Communications a nice to have.
• 2-7 years of experience in event marketing, field marketing, business development, retail marketing, lead generation, or related disciplines.
• Demonstrated success generating leads through events, partnerships, or grassroots marketing initiatives.
• Experience recruiting, training, and managing event staff or Brand Ambassadors preferred.
• Strong organizational, project management, negotiation, and communication skills.
• Ability to analyze performance metrics and make data-driven decisions.
• Proficiency in Microsoft Office Suite, including Excel and AI tools such as ChatGPT, Claude, MS CoPilot or similar.
• Ability to work independently while managing multiple priorities and deadlines.
• Valid driver's license and reliable transportation required.
• Ability to travel extensively throughout Western Pennsylvania and Ohio.

Preferred

• Bachelor's Degree in Marketing or Communications a nice to have.

Benefits

• Competitive Salary ($50,000 - $70,000)
• Lucrative Performance-Based Bonus Program
• Health Benefits
• Paid Time Off
• Paid Holidays
• 401(k) with Company Match
• Life & Disability Insurance
• Cell Phone Reimbursement
• Mileage Reimbursement
• Ongoing Training & Professional Development