Director, YouTube Channel

New York City, NY (Hybrid)

$170K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end YouTube channel strategy from vision to execution, guiding content development, production, and performance optimization.

  • Leads narrative and format decisions across video content
  • Drives metrics, audience insights, and cross-team collaboration to meet channel goals

Job Description

Responsibilities

  • Define and execute the overall vision, content strategy, and growth plan for the YouTube channel
  • Use performance data and audience insights to refine content formats, publishing cadence, and distribution strategy
  • Establish goals, success metrics, and continuous improvement processes to increase engagement and reach
  • Lead concept development, storytelling approach, and narrative structure across all video content
  • Ensure content is credible, engaging, and optimized for platform-native consumption
  • Guide decisions on format (e.g., host-led, narrated, hybrid) based on performance and audience behavior
  • Oversee end-to-end production, including pre-production, filming, editing, and final delivery
  • Develop and manage production workflows, timelines, and budgets to ensure timely, high-quality output
  • Maintain production standards aligned with organizational brand, quality, and compliance requirements
  • Lead and manage external partners (e.g., producers, editors, writers, designers, on-screen talent)

Requirements

  • Generally expected to have 10+ years of extensive experience in video production and content strategy, including demonstrated success on YouTube or similar platforms
  • Bachelor’s degree required
  • Deep understanding of platform dynamics, including audience retention, content packaging, and performance analytics
  • Experience leading creative teams and managing external vendors or freelancers
  • Strong storytelling, editorial judgment, and ability to translate complex topics into engaging narratives
  • Excellent communication, collaboration, and project management skills
  • Familiarity with digital media trends and emerging content formats

Preferred

  • Preferred experience developing content related to global issues, public policy, or mission-driven organizations

Benefits

  • 21 days of paid time off, 3 personal days, 10+ holidays, 12 sick days, and a paid holiday year-end office closure
  • Medical, dental, and vision plan options
  • Health Savings Accounts and Flexible Spending Accounts
  • Short- and Long-Term Disability
  • 401(k) with company contribution and match
  • Supplemental life insurance
  • 12 weeks of paid parental leave
  • Monthly business allowance for remote work
  • Commuter benefits
  • Learning and Development Resources
RF Catalytic Capital, Inc. logo

RF Catalytic Capital, Inc.

RF Catalytic Capital (RFCC) is the public charity affiliate of The Rockefeller Foundation that allows partners to combine their financing toward shared, social impact initiatives. Our mission is to channel funding to places and people in a faster and more efficient manner, serving both investors and recipients with visionary solutions that help solve today’s most urgent challenges.We work across sectors to aggregate, incubate, and spin off solutions that invigorate transformational change and improve the lives of some of the most vulnerable people around the world. Since its incorporation in September 2020, RFCC has scaled up solutions in Food, Health, Power & Climate, and Reframing the Global Financial System.

Founded in 2020
New York, New York, USA
9 employees (2 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
55.7%
Direct
21.5%
Referral
11.4%
Social
10.3%
Paid
1%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (22% of company)
Marketing Roles Posted (Last 30 Days)
1