Director of Wholesale Marketing at BRUNT Workwear | North Reading, MA | $145K/yr – $175K/yr

Director of Wholesale Marketing

North Reading, MA (Hybrid)

$145K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the wholesale marketing engine to drive BRUNT brand storytelling, partner collaboration, and sell-through across a retail network.

Wholesale Marketing Ownership: Set strategy, budget, and KPI cadence; oversee programs, activations, and in-store assets with cross-functional partners.
Brand Storytelling & Compliance: Maintain visual merchandising standards, brand guidelines, and retailer toolkits to ensure consistent presentation at all wholesale touchpoints.
Partnership & ROI Focus: Build retailer marketing collaborations, monitor POS data and market trends, and demonstrate ROI on wholesale investments.

Own the strategy and execution of wholesale marketing initiatives and brand growth across the Retail Partner network.
Own and drive wholesale marketing initiatives such as seasonal campaigns, in-store programs, activations, and sell-in presentations to tell BRUNT’s story at every wholesale touchpoint.
Develop and lead the annual wholesale marketing strategy and budget aligned with brand and commercial objectives.
Partner with Sales, Merchandising, Operations and Creative teams to ensure cohesive storytelling across wholesale accounts.
Build strong relationships with retail partner marketing teams to identify co-marketing opportunities and joint business building initiatives.
Represent the brand in-person at trade shows, partner events, and key account trainings.
Develop, mentor and lead a high-performing wholesale marketing team.
Own the wholesale marketing budget and ensure efficient allocation and accountability across programs.
Manage agency and vendor relationships including creative studios, retail media networks, and production partners.
Ensure 100% compliance to all brand, visual, and merchandising standards across wholesale.