Responsibilities

• Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards that reflect the IIA’s global stature.
• Lead UX design and conversion optimization initiatives; build and manage A/B and multivariate testing programs that continuously sharpen performance.
• Develop and execute SEO and GEO strategy to grow organic search visibility and drive qualified traffic from the audiences the IIA serves.
• Partner with Marketing and Business Unit leaders to implement personalization and audience segmentation strategies that make every visit feel relevant.
• Serve as the product owner for the CMS, overseeing system functionality, the code repository, vendor relationships, customizations, integrations, documentation, and training.
• Govern web content processes end-to-end, ensuring accuracy, timeliness, and brand alignment across all IIA digital properties.
• Partner with IT and PMO to plan and execute backend functionality, site enhancements, frontend design, and the launch of new digital tools and products.
• Own web analytics and reporting, including GA4, Looker Studio dashboards, data warehouse integrations, uptime monitoring, and performance tracking.
• Deliver insightful, actionable dashboards in collaboration with BI teams that optimize campaigns, lead capture, member engagement, and revenue performance.
• Manage ad serving and advertiser reporting, ensuring accuracy, transparency, and clear ROI visibility for advertising partners.

Requirements

• 10+ years of experience, including 7+ years in digital and web marketing leadership. Equivalent experience and non-linear career paths are welcomed.
• Proven track record in web operations, UX design, SEO, web accessibility, content governance, and conversion rate optimization.
• Hands-on experience with CMS platforms, frontend technologies (HTML, CSS, JavaScript, React, Angular), API and CRM integrations, and version control (Git/SVN).
• Proficiency with backend languages (PHP, Go, .NET, Python, or equivalent), data management (SQL, YAML, JSON), and static site generators (Hugo, Jekyll, Next.js or equivalent).
• Strong foundation in Agile/Scrum methodologies and managing web projects in a fast-paced, cross-functional environment.
• Bachelor’s degree in Digital Media, Computer Science, or a related field; Master’s preferred.

Preferred

• Experience with Optimizely or similar experimentation platforms (preferred).