Director OR Vice President, Earned Media at M Booth | New York City, NY | $101K/yr – $165K/yr

M Booth

Director OR Vice President, Earned Media

New York City, NY (Hybrid)

$101K/yr – $165K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own and lead earned media for high profile consumer brands, shaping strategic media relations at major events, managing a small team, and advising C-suite with a bias toward nimble, breakthrough coverage.

Travel monthly to events as a press host and secure strong coverage through culture and lifestyle outlets.
Lead on-site media ops with press, photographers, and talent to translate moments into assets and earned coverage.
Coach teams and senior clients with strategic media plans beyond basic tactics and nurture a deep media Rolodex for opportunistic coverage.

Job Description

Responsibilities

Travel monthly for client events as a press host at music festivals, concert series, and major meetings.
Maintain press relationships after hours and report key intel to teams and clients.
On-site press, photographers, and talent management at big-ticket moments to secure assets and earned coverage.
Media training for marketing/brand teams and celebrity spokespeople.
Lead a small media/pitch team during activations and guide junior members to hit KPIs.

Requirements

6-8 years in earned media relations for Director level
8+ years in earned media relations for VP level
(Ideally) NYC based and comfortable in-person with clients, teams, and press
Senior media lead on accounts; provide sound media counsel to brand/PR teams and C-Suite
Ability to build thoughtful media relations strategies beyond basic tactics
Proven track record getting earned media for brands in creative, breakthrough ways
Positive attitude with pivots to improve mediability when needed
Ability to give teams feedback with a yes, and mentality that builds on ideas
Energetic culture maven with pulse on consumer media
Willingness to travel monthly for client events as a press entertainer or for meetings

Nice-to-have

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval