Responsibilities

• Lead development of integrated brand strategies across HCC, CRC, and UGI indications, ensuring alignment to portfolio and enterprise priorities
• Translate clinical data, competitive dynamics, and customer insights into clear strategic direction and growth opportunities
• Drive annual brand planning, long-range forecasting inputs, and lifecycle management strategy across indications
• Identify key opportunities and barriers across lines of therapy and tumor types, shaping proactive strategic responses
• Oversee development and execution of HCP (and where applicable, patient) marketing strategies, including omnichannel engagement plans
• Ensure flawless execution of key tactics, from concept through approval and deployment, in partnership with agency and internal stakeholders
• Champion data-driven optimization of marketing programs, leveraging analytics and performance insights
• Lead interpretation of primary and secondary market research to identify evolving customer needs and market trends
• Continuously monitor competitive landscape and treatment paradigm shifts to inform strategy and messaging
• Synthesize insights into clear, compelling recommendations that influence cross-functional decision making

Requirements

• Bachelor’s degree required
• 8–12+ years of relevant pharmaceutical/biotech marketing experience, with significant oncology experience strongly preferred
• Demonstrated experience leading brand strategy and execution within complex, competitive markets
• Deep understanding of oncology landscape, including clinical data interpretation and treatment paradigms
• Proven ability to lead cross-functional teams and influence without authority in a matrix environment
• Strong analytical and strategic thinking skills, with ability to translate insights into action
• Excellent executive communication and storytelling capabilities
• Experience managing agency partners and external vendors
• Experience in hematology or oncology pharmaceutical marketing.
• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.

Preferred

• MBA or advanced degree preferred

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Paid Time Off - US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) - Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.