Director – US Oncology - GI Marketing

Princeton, NJ (Hybrid)

$202K/yr – $245K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the GI franchise marketing strategy across HCC, CRC, and UGI, translating data and insights into integrated brand plans and cross-functional execution.

Lead cross-functional brand planning and lifecycle management
Drive data-driven optimization and external partnerships
Engage KOLs and field teams to ensure relevance and alignment

Job Description

Responsibilities

Lead development of integrated brand strategies across HCC, CRC, and UGI indications, ensuring alignment to portfolio and enterprise priorities
Translate clinical data, competitive dynamics, and customer insights into clear strategic direction and growth opportunities
Drive annual brand planning, long-range forecasting inputs, and lifecycle management strategy across indications
Identify key opportunities and barriers across lines of therapy and tumor types, shaping proactive strategic responses
Oversee development and execution of HCP (and where applicable, patient) marketing strategies, including omnichannel engagement plans
Ensure flawless execution of key tactics, from concept through approval and deployment, in partnership with agency and internal stakeholders
Champion data-driven optimization of marketing programs, leveraging analytics and performance insights
Lead interpretation of primary and secondary market research to identify evolving customer needs and market trends
Continuously monitor competitive landscape and treatment paradigm shifts to inform strategy and messaging
Synthesize insights into clear, compelling recommendations that influence cross-functional decision making

Requirements

Bachelor’s degree required; MBA or advanced degree preferred
8–12+ years of relevant pharmaceutical/biotech marketing experience, with significant oncology experience strongly preferred
Demonstrated experience leading brand strategy and execution within complex, competitive markets
Deep understanding of oncology landscape, including clinical data interpretation and treatment paradigms
Proven ability to lead cross-functional teams and influence without authority in a matrix environment
Strong analytical and strategic thinking skills, with ability to translate insights into action
Excellent executive communication and storytelling capabilities
Experience managing agency partners and external vendors
Experience in hematology or oncology pharmaceutical marketing.
Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.

Preferred

MBA or advanced degree preferred

Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA

38K employees (1,574 in marketing)

www.bms.com

69% recommend to a friend

70% CEO approval