Responsibilities

• Lead, develop and manage a US field based marketing team
• Lead the creation and deployment of the US Annual Marketing Plan, aligned with the Global Annual Marketing plan
• Demonstrate a deep understanding of customer needs by segment. Use this knowledge to influence and advocate for product and services portfolio for the US market needs.
• Ideate, influence and execute quarterly action plans in response to quarterly US Sales plans and results. Shared responsibility for US commissionable performance.
• Oversee team deployment of commercial activity and resources for the US, tailored by sales channel and/or customer segment. Includes responsibility to create cohesion cross-functionally for streamlined execution against priorities. Includes, but not limited to: Product marketing, Integrated marketing communications, HEMA, Professional Education, Portfolio, Sales training, Sales enablement, Commercial AI, Evidence dissemination.
• People: Lead, coach, and develop a high-performing U.S. Segment Marketing organization responsible for customer segment strategy, go-to-market activation, sales enablement, customer / portfolio insights, and development and deployment of non-product services.
• Process: Define and evolve the U.S. Segment Marketing operating model, establishing clear priorities, governance, and cross-functional ways of working that maximize organizational effectiveness and business impact.
• Segment insight: Own the U.S. customer segment strategy, leveraging deep understanding of U.S. market dynamics, customer needs, care settings, and sales channel priorities to drive market development, customer adoption, and business growth.
• Market expertise: Serve as the voice of the U.S. customer and field organization, translating customer insights, competitive intelligence, market trends, and needs of the US selling organization into strategic recommendations that influence portfolio priorities, innovation, evidence generation, and commercial planning.
• Portfolio needs: Represent the U.S. commercial perspective within global marketing processes, ensuring U.S. market realities are reflected in portfolio strategies and commercialization plans .

Requirements

• Bachelor’s degree
• At least 10 years of progressive experience in downstream marketing, commercial leadership, strategy, or business leadership within the medical device or healthcare industry.
• Demonstrated success in go-to-market strategy and execution that drives revenue growth, customer adoption, and market expansion.
• Experience working effectively within a cross-functional matrixed organization.
• Strong business acumen with experience balancing customer needs, financial performance, and strategic priorities.
• Excellent executive communication, organizational influence, and stakeholder management skills.
• Experience leading teams of people, and influencing senior leadership.
• Willingness to travel to customers within the US, up to 75%

Preferred

• Leadership capabilities with a history of building, mentoring, and retaining high-performing teams
• Clinical understanding of endoscopic procedures and customer value drivers
• Advanced degree (e.g., MBA or Master’s in a related field)