Responsibilities

• Trade Strategy & Commercial Programming
• Own the national trade marketing strategy and annual programming calendar, grounded in consumer, shopper, and customer insight.
• Develop annual activation calendars, promotional architecture, seasonal platforms, and execution standards that drive that scale across markets while flexing for local execution.
• Partner with Sales to build customer-specific and distributor-specific activation plans supporting JBPs, sell-in, and depletion targets.
• Manage trade investment: allocate spend across programs, channels, and markets, and hold the line on ROI.
• Distributor & Customer Marketing
• Serve as the marketing lead for sales programs, build the sell-in stories, program decks, and tools that make our brands easy to sell.
• Lead national account and chain programming: value-added packs, gift packs, display-ready solutions, and retailer-exclusive opportunities.
• Partner with Supply Chain, Finance, and Brand to ensure programs are operationally feasible, margin-accretive, and delivered on time.
• Shopper Marketing & Retail Execution

Requirements

• 7–10+ years in trade marketing, customer marketing, shopper marketing, or commercial marketing, with the majority in beverage alcohol or a comparably regulated CPG category.
• Working knowledge of the three-tier system how programs actually get built, funded, sold in, and executed through distributor partners.
• Demonstrated success building national trade programs and customer marketing platforms that moved distribution, display, and depletions at scale.
• Hands on experience managing trade spend and proving ROI.
• Strong analytical fluency with syndicated and account-level data (Circana, Nielsen, VIP, distributor reporting).
• Proven people leadership and cross functional influence in a fast moving, multi brand environment.
• Strong commercial mindset with hands on experience managing budgets and collaborating cross functionally with Sales, Distributor Partners, and Brand teams.
• Bachelor's degree in Marketing, Business, or related field.