Director, Trade & Channel Marketing

Bellevue, WA (Hybrid)

$135K/yr – $145K/yrDirector/Executive7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the professional trade marketing engine for spa and aesthetics, turning launches, promotions, and account support into measurable pull-through and reorder gains.

  • Trade Marketing Ownership: build and run channel programs, promotions, and tools that accelerate product adoption with professional accounts.
  • GTM for launches: coordinate assets, training, samples, and sell-in with sales and education teams to speed first orders.
  • Education and assets: create onboarding materials, curriculum priorities, and trade show playbooks to boost account activation and retention.

Job Description

Responsibilities

  • Develop and execute trade marketing plans that drive product adoption, reorder rates, and revenue growth across spa, medical aesthetics, and wholesale channels
  • Build seasonal promotional programs, incentive structures, and co-marketing opportunities tailored to professional account needs
  • Own the professional new launch go-to-market process — coordinating assets, training materials, sampling, and sell-in support in partnership with sales and education teams
  • Develop channel-specific merchandising strategies including treatment menu support, in-suite retail placement, and professional display programs
  • Create and maintain a robust library of trade sales tools: sell sheets, category stories, competitive positioning, ROI calculators, and objection handling guides
  • Partner with the sales team to develop account-specific marketing support for key accounts and distributor partners
  • Develop onboarding marketing materials for new professional accounts to accelerate early adoption and first reorder
  • Support distributor partners with localized marketing assets, training decks, and co-branded materials
  • Own professional channel email marketing in partnership with digital operations — including campaign strategy, segmentation, and performance
  • Manage trade-facing content across the professional portal, printed collateral, and event materials
HydroPeptide logo

HydroPeptide

3.4 Glassdoor

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Founded in 2004
Bellevue, Washington, USA
79 employees (12 in marketing)
54% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
44.4K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
26.4%
Direct
45.6%
Referral
5.2%
Social
21.1%
Paid
1.6%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
10 (13% of company)
Marketing Roles Posted (Last 30 Days)
4