Responsibilities

• Works closey with the GM of Omnichannel to the below items
• Set revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion).
• Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expenses.
• Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account delivery.
• Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metrics.
• Make resourcing tradeoffs to protect delivery quality while meeting profitability targets.
• Design the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owners.
• Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments).
• Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability targets.
• Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution discipline.

Requirements

• 8+ years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles; TikTok Shop experience strongly preferred.
• 3+ years managing managers (or equivalent leadership scope), including performance management and coaching.
• Proven experience revenue and expense management (forecasting, staffing/utilization, variance management).
• Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts.
• Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights.
• Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholders.
• High ownership, high standards, and low-ego collaboration in a fast-changing environment.
• Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles).

Preferred

• Strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles).

Benefits

• Medical, dental, and vision benefits.
• 401(k) plan.
• Flexible PTO, paid holidays, and paid sick leave.
• Hybrid work schedule (3 days in office, 2 remote) and a collaborative, high-growth environment.