Director, Theranostics Marketing Strategy

East Hanover, NJ (Hybrid)

$186K/yr – $345K/yrDirector/Executive7+ years expFull time

Posted 2 days ago

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Job Summary

Lead the integrated Theranostics marketing effort by aligning across brands, shaping the category, and building a high-performing cross-functional team to drive customer engagement and business growth.

  • Own the Theranostics narrative and positioning
  • Partner with Marketing Strategy to create cohesive campaigns grounded in customer insights
  • Collaborate with Product Strategy and I&A on integrated plans and assets

Job Description

Responsibilities

  • Partner with the ED, Marketing Strategy to develop a cohesive and integrated marketing strategy and campaign, grounded in deep customer insights
  • Own the Theranostics narrative and positioning
  • Enable cohesion across brands and indications, avoiding fragmentation as the portfolio expands
  • Play a key role in shaping long-term market development and category leadership
  • Think outside the box to drive best in class marketing strategies that align to brand goals and maximize business results
  • Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
  • Collaborate with Product Strategy and I&A teams on integrated strategy, plan, and asset(s), as appropriate
  • Share and embed knowledge on best practices to engage customers and change behavior across the full brand lifecycle and drive behavior change

Requirements

  • Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
  • At least 7 years of experience in strategy, consulting and/or commercial marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
  • Experience in driving high performing brands/corporate strategy in highly competitive categories within the US
  • Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
  • Demonstrated success building trusted, collaborative partnerships across diverse stakeholders and cross-functional teams, with a proven track record of fostering high-performing teams
  • Transformational Leader with strategic experiences to transform the business into next generation engagement
  • Proven ability to develop and execute strategic programs, resources, and initiatives on time, within scope and budget, leveraging strong financial acumen, operational excellence, and the detail-oriented ability to effectively manage multiple priorities in a fast-paced, deadline-oriented environment
  • Strong strategic agility with the ability to interpret market data, identify emerging opportunities, and convert insights into actions that drive customer engagement and behavioral change across highly complex brands
  • Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

Preferred

  • Recent experience with oncology or specialty treatments strongly preferred

Benefits

  • US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
  • employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
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Novartis

Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide. Find out more at https://www.novartis.com See our community guidelines: https://go.novartis.social/3Nboxki

Founded in 1996
Münchenstein, Basel-Country, CHE
82K employees (4,325 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$51.8K
Traffic Source Mix
Search
49.7%
Direct
34.2%
Referral
9.6%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~82.6K

Marketing Team

Marketing Team Size
3,475 (4% of company)
Median Career Experience
19 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$2.5B
Last Raise
$2.5B
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $2.5B
  • Feb 2018
    Grant • $6.5M

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