Director of Strategy

Orange County, CA (On-site)

$130K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and shape high impact marketing strategy for brand and product across B2B and B2C, turning data, trends, and audience behavior into clear client guidance and KPI-driven plans.

  • Brand and Product Strategy: craft go-to-market plans and creative briefs that bridge strategy to execution.
  • Client Leadership: oversee engagements, present data-driven insights, and drive growth opportunities with cross-functional teams.

Job Description

Responsibilities - Lead the development of comprehensive brand and product marketing strategies for B2B and B2C clients, including go-to-market plans. - Provide strategic oversight on all client engagements, ensuring alignment with business objectives and marketing KPIs. - Synthesize quantitative and qualitative data, industry trends, and audience behaviors to uncover actionable insights. - Conduct in-depth research, including primary methods like focus groups and surveys, as well as secondary desk research. - Oversee the production of competitive audits, content audits, audience personas, KPI frameworks, brand evaluations, and business briefs. - Craft creative briefs that effectively bridge strategic goals with creative execution. - Lead client presentations with clear, data-driven insights and actionable recommendations. - Foster long-term client relationships through strategic counsel and by proactively identifying growth opportunities. - Monitor and analyze campaign performance, delivering iterative recommendations for improvement based on performance metrics. - Partner with internal teams across creative, media, and production to ensure strategic alignment throughout project lifecycles. - Act as a thought leader and mentor, fostering professional growth within the strategy and account services team. - Contribute to new business development efforts by providing strategic insights and solutions for prospective clients. - Help shape the strategic vision for TRAFFIK, ensuring the agency remains at the forefront of marketing innovation.
TRAFFIK, Global Advertising Agency logo

TRAFFIK, Global Advertising Agency

We are a team of giants with high expectations of the brands we work with and higher expectations of ourselves. We are not merely results-driven; we obsess over them. We blaze new trails because industry standards, best practices, and yesterday’s trends just don’t cut it.We are not satisfied with consumer engagement. We aim to enchant and convert. And we do so by our unique ability to tell the right story, in the right way, to the right people.We believe that the sales funnel should lead to loyalty and not stop at purchase. As such we have helped our clients enter into new markets, expand existing markets, acquire new customers, retain those customers, and garner their loyalty. We've worked closely with some of the biggest brands in the world – changing the future of individual companies and the industry at large.We serve market leaders, regulated entities, and innovative visionaries. We also have among the highest client retention rates in the industry and our roster primarily comes from referrals. We do good work, we do it well, and hence surpass preset goals, every time. We are a passionate team of creatives, strategists, analysts, SMEs, visionaries, innovators, and perfectionists.We are TRAFFIK. http://wearetraffik.comOur Clients:- #1 in banking - #1 in security- #1 in medical device - #1 in transit- #2 in healthcare insuranceRecurring Awards:- Telly - Davey - Mature Media Awards- Communicator Awards- Healthcare Advertising Awards- National Health Information AwardsCapabilities: http://wearetraffik.com/capabilitiesCase Studies: http://wearetraffik.com/work*We are Minority Business Enterprise (MBE) Certified, LBA

Founded in 2001
Irvine, California, USA
57 employees (27 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
31.9%
Direct
50.9%
Referral
5.3%
Social
10.7%
Paid
1.1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
15 (26% of company)
Marketing Roles Posted (Last 30 Days)
1