Director, Strategy

New York City, NY (Remote)

$105K/yr – $140K/yrDirector/Executive8+ years expSalaried Ft

Posted 2 weeks ago

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Job Summary

Own and lead research-driven sports partnerships, turning insights into strategy, briefs, and measurable activation programs.

  • Develop insights-led platforms and activation ideas that turn rights into culturally resonant moments.
  • Lead high-quality client presentations and strategy documents to guide ideation and planning.

Job Description

Responsibilities

  • Employ a resourceful and curious approach to brand, fan, category and cultural research in building briefs, business cases and strategic recommendations for clients.
  • Prepare insightful, inspiring creative briefs and concise strategy documents that clearly guide the ideation and planning processes.
  • Lead the creation and stewardship of sports strategies for client business, collaborating internally with account teams to identify brand goals and explore the art of the possible.
  • Develop and champion insight-led platform and activation ideas that transform partnership rights into culturally resonant moments – both proactive ideation as well as ideas based on specific client briefs.
  • Develop and deliver high-quality presentations that masterfully communicate complex topics into terms that can be easily understood by various audiences.
  • Build case studies that showcase the agency’s impact on client business and how those experiences can help influence prospective clients.
  • Keep a strong pulse on fan engagement, media, and innovation trends across the sports landscape that can help inform strategic planning.
  • Work closely with our Data & Analytics team to ensure recommended plans are measurable, and creatively uncover data-driven insights that lead to effective solutions.

Requirements

  • 8–12 years of experience
  • Natural curiosity and a determined ability to turn observed data into a compelling story about what behavior is driving it.
  • Effective use of superior writing skills to influence and persuade others to take action, with the keen ability to shape a document elegantly using all available tools and tricks.
  • Comfort level authoring client-facing materials, including strategic frameworks and recommendations, channel & communication strategies, creative ideas, process documents, etc. (with or without existing examples to guide the work, and with extreme attention to detail).
  • Strong presentation skills with a demonstrated ability to communicate clearly and with confidence in any setting.
  • Desire to champion a culture of accountability with a proactive, solutions-oriented approach that thrives in a fast-paced, highly collaborative agency environment.
  • Experience with and understanding of partnership deal structures and asset mixes, and ability to identify opportunities to elevate or optimize assets to maximize business impact.
  • Client-focused experience with ability to establish and maintain senior-level relationships on both the client and property sides.
  • Entrepreneurial spirit and strong time management skills in order to effectively prioritize and juggle multiple, often accelerated work streams, including comfort level adapting to change.
  • Proven leadership skills with a track record of inspiring and influencing colleagues, clients, and partners at all levels to achieve strategic excellence.

Preferred

  • familiarity with prediction markets, fintech, crypto or emerging platforms.
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Allied Sports

5.0 Glassdoor

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to StorytellerTM. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.

Founded in 2019
New York, New York, USA
75 employees (19 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
17 (23% of company)
Median Career Experience
17.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5