Responsibilities

• Develop and execute compelling digital strategies to amplify artist stories and grow their audiences.
• Collaborate closely with artists, managers, and labels to ensure cohesive marketing campaigns.
• Coordinate with promoters, live agents, and ticket companies to optimize tour announcements and ticket sales.
• Conduct regular digital audits to evaluate streaming and social media performance.
• Support campaigns, including innovative advertising and social media initiatives, alongside fostering strategic partnerships.
• Work directly with DSP partners on all campaigns.
• Ideate and spearhead email campaigns.
• Facilitate interaction and collaboration amongst fans.
• Oversee the build, maintenance, and optimization of artist websites.

Requirements

• Significant experience in digital marketing within the music, entertainment, or media industries at a senior level.
• Proven track record of developing and delivering successful digital campaigns for artists, releases, and tours.
• Strong understanding and relationships with DSP’s including Spotify, Apple Music, Amazon Music, YouTube, TikTok, Meta, and emerging digital platforms.
• Deep knowledge of audience development, fan engagement, CRM strategy, and social media growth.
• Demonstrable experience managing artist and release campaigns across paid media, social platforms, email marketing, website ecosystems and coding.
• Strong analytical skills with experience interpreting streaming, social, and audience data to inform strategy and reporting.
• Experience coordinating cross-functional campaigns with artist managers, labels, PR teams, live agents, promoters, and external partners.
• Excellent communication and stakeholder management skills, with the ability to confidently work with artists and senior industry executives.
• Proficiency in relevant digital tools and platforms including Meta Ads Manager, Google Analytics, email marketing platforms, CMS systems, and social analytics tools.