Director Sports Marketing - Golf at adidas | Carlsbad, CA | $140K/yr – $185K/yr

adidas

Director Sports Marketing - Golf

Carlsbad, CA (Hybrid)

$140K/yr – $185K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive adidas Golf’s athlete and tour strategy by directing contracts and cross-functional initiatives to align marketing, product, and leadership goals.

Must-have: 10+ years in golf with tour athletes and agents.
Standout: Lead teams of 5+ direct reports.
Standout: Global golf market and tour dynamics expertise.

Job Description

Responsibilities

Responsible for directing all Tour athlete contracts and Athlete/Agent communication for all Tour Initiatives.
Develop and effectively communicate strategies and expectations for Sports Marketing/Tour Initiatives (including all budgetary responsibilities).
Align cross-functional and cross-category Tour strategy/execution with adidas Golf leadership, as well as Sports Marketing leadership within the adidas Brand.
Work with Brand Marketing to direct photo shoots and special events that include athletes.
Work closely with Product Marketing to direct the development of product for athletes and include athletes in the product development process.
Offer creative and constructive input related to athlete usage in Marketing activations and content creation.
Ensure Scripting is well vetted and enhances both brand and partner image.
Manage Athlete/Agent relations to ensure athletes
Attend golf tournaments (both professional and amateur) to develop and maintain strong relationships with athletes, agents and partners. Approximate travel is 20+ times annually.
Effectively communicate competitive activity, trends, data, etc., to other members of the adidas Golf leadership team.

Requirements

10+ years of experience in the golf industry working with tour athlete professionals and agents at the highest levels.
Extensive experience managing internal teams that consist of a minimum of 5 direct reports.
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
Proficient in Microsoft Programs.
Strong ability to effectively communicate both internally and externally.
Strong technical knowledge of adidas Golf products, as well as competitor products and analysis of performance of these products.
Expertise in golf knowledge and terminology to understand the tour athlete population in terms of product needs and tendencies.
Extensive experience navigating the amateur golf landscape with ability to assess, choose and support athletes.
Strong Leadership, Strategic and Organizational skills.
Expertise in the different global regions (Asia, Europe, etc.).
Strong grasp on Sports Marketing Pyramid of Success.
Passion for the game of golf.

Benefits

Adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match.
Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance.
Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.

adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949

Herzogenaurach, Bavaria, DE

71K employees (8,417 in marketing)

www.adidas-group.com

80% recommend to a friend

91% CEO approval