Director, Sponsorship Valuation

New York, USA (On-site)

$140K/yr – $170K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive sponsorship valuation and revenue modeling for major sports & entertainment properties at Two Circles.

  • Must-have: 5+ years in sponsorship valuation or related consulting
  • Standout: Strong client-facing presence and ability to translate data into strategic recommendations

Job Description

Responsibilities

  • Lead valuation of sponsorship assets across sports, entertainment, and venue properties
  • Develop defensible methodologies for pricing individual assets and integrated sponsorship packages
  • Structure and value marquee partnerships, including naming rights and flagship agreements
  • Ensure valuation frameworks reflect market dynamics, brand objectives, and performance benchmarks
  • Build and oversee sponsorship revenue projection models across new and existing properties
  • Develop long-term commercial forecasts to support venue development and strategic growth initiatives
  • Stress-test revenue assumptions and scenario-plan across varying commercial strategies
  • Translate modeling outputs into clear strategic recommendations for senior stakeholders
  • Support clients in defining sponsorship architectures, tiering strategies, and inventory packaging
  • Design go-to-market strategies that maximize commercial yield and long-term partnership value

Requirements

  • 5+ years of experience in sponsorship valuation, partnership consulting, commercial strategy, or sports/entertainment advisory
  • Strong financial modeling expertise with the ability to build complex, defensible revenue projections
  • Experience valuing integrated sponsorship packages, including naming rights and premium assets
  • Deep understanding of sponsorship economics, pricing strategy, and partnership structures
  • Ability to synthesize quantitative analysis into clear commercial recommendations
  • Strong executive presence and client-facing experience
  • Advanced financial modeling and scenario planning
  • Commercial acumen and market awareness
  • Strategic thinking and problem-solving
  • Clear and persuasive communication
Two Circles logo

Two Circles

Two Circles grows audiences and revenues for the world’s leading sports and entertainment organizations by knowing fans best. From 13 international offices (Amsterdam, Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Riga, Stockholm and Vancouver), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behaviour and desire than any other organization. The business uses this data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.

Founded in 2011
London, England, GBR
2.7K employees (355 in marketing)

Traffic Signals

Monthly Visitors
29.4K
Traffic Source Mix
Search
50.1%
Direct
38.8%
Referral
6.3%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
238 (9% of company)
Median Career Experience
9 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Series Unknown, 1 years ago

Funding History

  • Sep 2024
    Series Unknown

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