Director of Sponsorship & Brand Partnerships

Osceola County, FL (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive a multi-property sponsorship strategy and partnerships as a senior sponsor leader across four Florida properties.

  • Own and execute a multi-property sponsorship revenue strategy across Sunset Walk, Plantation Walk, Miami World Center, and Island H2O.
  • Must-have: 7+ years in sponsorship sales, partnerships, or brand business development.
  • Standout: Direct liaison with general managers and cross-functional teams to align sponsor goals with on-site activation.

Job Description

Responsibilities

  • Build and execute a multi-property sponsorship revenue strategy targeting annual partnership revenue targets across Sunset Walk (Orlando), Plantation Walk (Plantation, FL), Miami World Center, and Island H2O (Orlando)
  • Develop and maintain a tiered sponsorship framework , naming rights, presenting sponsorships, experiential activations, digital integrations, and co-branded programming, tailored to each property's unique guest, resident, and community profile
  • Prospect, pitch, negotiate, and close agreements with corporate sponsors, lifestyle brands, media partners, hospitality brands, and regional advertisers
  • Manage the full lifecycle of sponsorship relationships from initial outreach through contract execution, activation, reporting, and renewal
  • Partner directly with property general managers and operations leaders at each location to co-design activation plans that fit the property's rhythm, guest standards, and operational capacity, ensuring leadership feels ownership over every program on their property
  • Serve as the primary liaison between external sponsors and internal property teams, translating brand expectations into on-site execution plans that operations leadership can confidently deliver
  • Collaborate closely with NDM Studios (in-house agency), marketing, and legal teams to ensure activations are delivered with excellence and Rentyl brand standards are maintained across all five properties
  • Report monthly on pipeline health, closed revenue, activation ROI, and renewal forecasts to the EVP of Commercial Strategy, including property-level performance breakdowns for each general manager
  • Represent Rentyl Resorts at industry events, trade shows, and community engagements to build the company's profile as a premier sponsorship platform
  • Identify and pursue co-marketing and cross-promotional opportunities that extend Rentyl's brand reach without incremental media spend

Requirements

  • 7+ years in sponsorship sales, partnership marketing, or brand business development
  • Demonstrated track record closing five- and six-figure sponsorship agreements
  • Deep existing relationships with brand marketing, experiential, and agency decision-makers in Florida and nationally
  • Experience working closely with property or venue operations leadership to plan and execute activations, not just close deals
  • Proven ability to earn the confidence of on-site general managers and translate sponsor expectations into operationally realistic programs
  • Strong written and verbal communication; ability to create compelling decks and proposals independently
  • Comfort with CRM-based pipeline management and monthly reporting cadences

Preferred

  • Existing relationships with Florida-based regional brands, media buyers, and agency planners
  • Experience with naming rights, multi-year activation agreements, or venue-integrated sponsorships
  • Background in resort, entertainment district, lifestyle real estate, or mixed-use property environments
  • Track record of running activations where on-site teams praised the planning and execution process, not just the deal
  • Familiarity with experiential event production and activation logistics
  • Network spanning CPG, financial services, automotive, spirits, and lifestyle brand categories
  • Ability to self-source leads and build pipeline without reliance on inbound inquiries