Director, Social Strategy at Horizon Next | New York, USA | $145K/yr – $165K/yr

Horizon Next

Director, Social Strategy

New York, USA (On-site)

$145K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and campaign execution for Horizon Next across multiple accounts, combining planning, analytics, and cross-team collaboration.

Own the full social strategy process from plan development to partner review.
Must-have: 6–7+ years in strategic media recommendations and social account stewardship.
Standout: Cross-team leadership with budget ownership across multiple social accounts.

Job Description

Responsibilities

Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
Guide junior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Ensure team follows QA process and daily pacing
Lead strategic social plan development in tandem with the Digital & Business Solutions teams
Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
Drive team brainstorms to kick off plan and consideration set development
Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
Stay abreast of industry trends, develop POVs related to overall social marketplace buying

Requirements

6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Excel and PowerPoint proficiency with ability to discuss how those functions can/apply to social media planning
Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
Experience buying ads on Facebook and Instagram; additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; ability to confidently present and sell through ideas
Budget/investment management experience in social across multiple accounts
Leadership and supervisory experience in developing media professionals

Preferred

Preferred Skills & Experience: 6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Strong familiarity with marketing principles, analytics and concepts
Exceptional Excel and PowerPoint skills with the ability to discuss how those functions apply to the social media planning process
Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
Experience buying ads on Facebook and Instagram is crucial; additional platforms preferred

Horizon Next

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. We need creative, entrepreneurial, solution-oriented people to build today’s marketplace. Horizon Next operates with the single goal that tomorrow must outperform today.

Founded in 1989

New York, New York, USA

392 employees (70 in marketing)

www.horizon-next.com