Director, Social Media (Pharma)

New York City, NY (Hybrid)

$130K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social strategy and client leadership for healthcare-focused accounts, turning briefs into multi-channel campaigns while driving client advocacy, delivery governance, and growth opportunities.

  • Social Campaign Ownership: Plan, execute, and optimize paid and organic social programs against client objectives.
  • Client Stewardship: Translate objectives into strategic recommendations and defend agency positions in tough conversations.
  • Team & Delivery Governance: Guide junior staff, manage budgets, and deliver clear, actionable client insights and reports.

Job Description

Responsibilities

  • Establish and maintain effective client relationships independently and communicate regularly to ensure satisfaction.
  • Guide client decision-making with clarity and confidence, translating objectives into strategic recommendations.
  • Act as a champion for the client within the agency, ensuring their POV is reflected across deliverables.
  • Navigate challenging conversations with diplomacy and defend agency recommendations when necessary.
  • Serve as a client advocate in meetings and a steward of program success and brand integrity.
  • Identify challenges or unmet client needs and proactively present solutions.
  • Collaborate with internal leaders to pitch new ideas and guide upsell opportunities.
  • Regularly facilitate strategic conversations to deepen partnerships and grow accounts.
  • Lead the planning, execution, and optimization of social media campaigns across paid and organic channels.
  • Oversee content calendars, platform strategy, influencer activations, community management, and paid social media.

Requirements

  • Bachelor’s degree in communications, marketing, public relations, or a related field
  • Minimum of 10 years of experience in social media or digital marketing, with at least 5 years in an agency setting
  • Must have experience supporting healthcare, life science, or biopharma clients
  • Proven track record of leading integrated social campaigns that deliver business results
  • Strategic thinker with strong storytelling, writing, and presentation skills
  • Experience working across creative, paid media, and analytics functions
  • Familiarity with platform-specific nuances, compliance, and measurement best practices
  • Experience managing and mentoring direct reports
  • Highly adaptable, proactive, and collaborative in a fast-paced environment

    Benefits

    • Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
    • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
    • Parental Leave. Generous paid time off for parents to bond with their newest addition
    • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
    • And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
    CG Life logo

    CG Life

    CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market. Biopharma companies advancing therapies for rare and hard-to-treat diseases face a commercialization gap. They need a partner who has been there before, fluent in complex science, deeply attuned to rare disease ecosystems, and capable of orchestrating every step of commercialization. CG Life is more than an agency—we are defining a new class of partner that understands the full journey. We’re the locals, with expertise in scientific translation and market shaping, omnichannel activation, and patient/HCP engagement, all underpinned by data, AI, and deep domain expertise in rare and complex therapies.Let’s get to extraordinary. Together. Expert capabilities in:Brand StrategyPublic RelationsSocial MediaCreativeScientific CommunicationsOmnichannel Strategy & EnablementMedia PlanningAnalytics & Insights

    Founded in 2003
    Chicago, Illinois, USA
    203 employees (49 in marketing)

    Traffic Signals

    Monthly Visitors
    5.5K
    Monthly Google Ads Budget
    $19.2K
    Traffic Source Mix
    Search
    31.8%
    Direct
    51.2%
    Referral
    6.8%
    Social
    8.8%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~203

    Marketing Team

    Marketing Team Size
    38 (19% of company)
    Median Career Experience
    14 years
    Median Tenure
    1.5 years
    Marketing Roles Posted (Last 30 Days)
    9

    Funding

    Last Raise
    Private Equity, 3 years ago

    Funding History

    • Jan 2023
      Private Equity