Responsibilities

• Develop and champion a comprehensive, global social media strategy aligned with company business goals, marketing objectives, and brand identity. Identify and evaluate new and emerging social platforms, technologies, and trends to maintain a competitive edge.
• Build, grow and lead a social media team, including external agencies, content creators, analysts and more. Establish clear performance metrics and goals. Manage agency and vendor relationships for creative, content, paid media, and platform management.
• Oversee the social content calendar and content strategy, ensuring high-quality, relevant, and engaging content. Direct the execution of social media campaigns, creative development, and brand initiatives.
• Define key performance indicators (KPIs) and provide regular, data-driven reports on social media performance, ROI, and impact on brand and business results to executive leadership.
• Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure social media efforts are integrated and consistent across all channels.
• Create and manage the social media functional budget, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

Requirements

• 12+ years of experience in social media marketing with a strong reputation as an expert
• at least 8 years focused on leading social media strategy and execution for a major brand
• 5+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies
• proven track record of leading, developing and executing successful, large-scale social media strategies
• leadership in driving innovation and complex initiatives
• deep expertise in current and emerging social media platforms (e.g., LinkedIn, Instagram, TikTok, X, YouTube, etc.), best practices, and analytics tools
• excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
• Bachelor’s degree in Marketing or equivalent experience; advanced degree or specialized certifications preferred

Benefits

• health & wellness plans
• 401(k) retirement with Nielsen match
• generous paid time off
• company provided car for those who qualify
• discretionary incentive/bonus