Director of Social Media & Creator Growth

Los Gatos, CA (Unknown)

$110K/yr – $115K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead the social strategy and calendar for a premium consumer brand, owning creator partnerships, content direction, and cross-channel performance to drive growth on Instagram, TikTok, and related programs.

Owns end-to-end content planning, creator partnerships, and performance reporting.
Sets weekly priorities, directs content capture and execution, and collaborates with Creative and Ecommerce.
Drives brand-aligned storytelling across mom and family lifestyle spaces with a fast-moving, founder-led team.

Job Description

Responsibilities

Instagram and TikTok growth strategy across feed, Reels, Stories, short-form video, community engagement, and performance reporting.
The weekly and monthly social calendar, including product education, routines, launches, gifting, founder content, creator content, UGC, retail moments, and mission-aligned storytelling.
Management, coaching, prioritization, and performance development of the Brand Content Creator.
Creator and influencer content strategy, including product seeding, briefs, UGC, usage rights, content repurposing, and relationship tracking.
Social community standards, including comment and DM tone, escalation guidelines, and customer engagement guardrails.
Social reporting, weekly learnings, content testing priorities, and cross-channel content handoff.
The social/content side of the Mama Ambassador and affiliate creator programs, in partnership with the Ecommerce leader who owns economics, tracking, and revenue reporting.
Lead the Brand Content Creator and Calendar
Set weekly priorities and clear assignments for content capture, on-camera content, product demos, Reels, TikTok concepts, Stories, founder support, UGC organization, and community engagement.
Provide direction, feedback, approvals, coaching, and workload planning to improve content quality, consistency, and performance.

Requirements

6+ years of experience in social media, creator marketing, influencer marketing, content strategy, or social growth for a consumer brand.
Proven experience growing Instagram and/or TikTok reach, engagement, followers, creator content, and UGC.
Strong understanding of Reels, Stories, TikTok, creator culture, social trends, hooks, short-form video, and community engagement.
Experience managing a content creator, social coordinator, influencer coordinator, freelancer, agency, or junior team member.
Strong editorial and creative judgment with the ability to protect a premium brand while increasing visibility and relevance.
Comfort using data to make decisions and translate performance into clear actions and priorities.
Strong writing, captioning, briefing, content direction, organization, and project-management skills.
Comfort working in a lean, fast-moving, founder-led environment where strategy and execution both matter.

Preferred

Baby, beauty, wellness, lifestyle, home, fashion, family, personal care, premium CPG, or founder-led brands.
TikTok Shop, affiliate creators, creator commerce, social commerce, ambassador programs, or product seeding.
Managing TikTok, influencer, social media, or creator agencies and networks.
Repurposing content across paid media, ecommerce, email/SMS, PR, Amazon, Target, or retail channels.
Social planning, creator, editing, ecommerce, or reporting tools such as Later, Dash Hudson, Sprout, Planoly, Canva, CapCut, Shopify, Klaviyo, GRIN, Aspire, or CreatorIQ.