Responsibilities

• Own the overarching social strategy across Meta, TikTok, YouTube, LinkedIn, and X, positioning social as a primary growth channel.
• Lead a ground-up revamp of content strategy, creative quality, and brand storytelling while setting guardrails to protect our irreverent brand voice.
• Direct the master content calendar and campaign concepting, driving real-time content that keeps Cheba Hut in the cultural conversation.
• Manage, coach, and develop the Social Media Coordinator; set priorities, review work, and scale the function over time.
• Own relationships with social/PR agencies and video vendors, managing scopes, budgets, timelines, and deliverables.
• Partner with internal creative and digital leads on integrated media campaigns, and adopt AI tools to streamline workflows and analytics.
• Own end-to-end creator partnership strategy aligned with brand values and local-market goals.
• Work with agency partners to vet, negotiate, and manage micro/macro influencer relationships across key markets while tracking campaign ROI.
• Deliver regular performance reporting to executive leadership, tracking KPIs like engagement, reach, growth, and conversion.
• Own paid social strategy and budget allocation across platforms to drive brand awareness and local shop traffic.

Requirements

• 7+ years of professional social media or brand marketing experience, including direct report management (preferably in restaurant, QSR, hospitality, or franchise environments).
• Proven track record managing brand accounts with 100K+ followers across multiple platforms and tying social to business results.
• Hands-on experience with influencer programs, agency oversight, paid social budget management, and analytics tools (Sprout Social, Meta Business Suite, TikTok Center).
• Demonstrated ability to coach non-marketing stakeholders (like franchise operators) and leverage AI workflow tools.
• Complete comfort representing a bold, counterculture brand.

Benefits

• Base Salary: $110,000 – $140,000 annually plus bonus program (depending on experience and qualifications).
• Benefits: Full package including Health, Dental, Vision, Life Insurance. 401(k) options after 90 days.
• Work Arrangement: Hybrid work environment out of our Fort Collins, CO HQ (regular on-site presence for collaboration, content capture, and brand moments, with remote flexibility).