Director, Social Media

New York City, NY (Hybrid)

$130K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own the client relationship and lead strategic social campaigns, aligning cross-functional teams to deliver measurable outcomes while maintaining brand integrity and opportunities for growth.

  • Client Leadership: Build trust, steer strategic conversations, and advocate for client POV across deliverables.
  • Campaign & Team Ownership: Plan, execute, and optimize social programs across paid and organic channels with clear budgets, timelines, and reporting.
  • Cross-Functional Collaboration: Partner with creative, analytics, and PM/finance to evolve accounts and drive upsell opportunities.

Job Description

Responsibilities

  • Establish and maintain effective client relationships independently and communicate regularly to ensure satisfaction.
  • Guide client decision-making with clarity and confidence, translating objectives into strategic recommendations.
  • Act as a champion for the client within the agency, ensuring their POV is reflected across deliverables.
  • Navigate challenging conversations with diplomacy and defend agency recommendations when necessary.
  • Serve as a client advocate in meetings and a steward of program success and brand integrity.
  • Identify challenges or unmet client needs and proactively present solutions.
  • Collaborate with internal leaders to pitch new ideas and guide upsell opportunities.
  • Regularly facilitate strategic conversations to deepen partnerships and grow accounts.
  • Lead the planning, execution, and optimization of social media campaigns across paid and organic channels.
  • Oversee content calendars, platform strategy, influencer activations, community management, and paid social media.

Requirements

  • Bachelor’s degree in communications, marketing, public relations, or a related field.
  • Minimum of 10 years of experience in social media or digital marketing, with at least 5 years in an agency setting.
  • Must have experience supporting healthcare, life science, or biopharma clients.
  • Proven track record of leading integrated social campaigns that deliver business results.
  • Strategic thinker with strong storytelling, writing, and presentation skills.
  • Experience working across creative, paid media, and analytics functions.
  • Familiarity with platform-specific nuances, compliance, and measurement best practices.
  • Experience managing and mentoring direct reports.
  • Highly adaptable, proactive, and collaborative in a fast-paced environment.
  • Ability to manage budgets and deliver client-ready insights and reports.

Preferred

Benefits

  • We are proud to offer a comprehensive benefits package to all of our employees: Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
  • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
  • Parental Leave. Generous paid time off for parents to bond with their newest addition
  • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
  • And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
CG Life logo

CG Life

CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market. Biopharma companies advancing therapies for rare and hard-to-treat diseases face a commercialization gap. They need a partner who has been there before, fluent in complex science, deeply attuned to rare disease ecosystems, and capable of orchestrating every step of commercialization. CG Life is more than an agency—we are defining a new class of partner that understands the full journey. We’re the locals, with expertise in scientific translation and market shaping, omnichannel activation, and patient/HCP engagement, all underpinned by data, AI, and deep domain expertise in rare and complex therapies.Let’s get to extraordinary. Together. Expert capabilities in:Brand StrategyPublic RelationsSocial MediaCreativeScientific CommunicationsOmnichannel Strategy & EnablementMedia PlanningAnalytics & Insights

Founded in 2003
Chicago, Illinois, USA
203 employees (49 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Monthly Google Ads Budget
$19.2K
Traffic Source Mix
Search
31.8%
Direct
51.2%
Referral
6.8%
Social
8.8%
Paid
1.3%

Headcount Trend

Current headcount: ~203

Marketing Team

Marketing Team Size
38 (19% of company)
Median Career Experience
14 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Jan 2023
    Private Equity