Responsibilities

• Paid Social Advertising Strategy, Execution & Agency Management
• Design, execute and scale paid social media campaigns across platforms including Meta, LinkedIn, TikTok, and X to drive awareness, lead generation and conversions.
• Oversee and manage the ASPCA’s paid social media agency, providing strategic direction, reviewing deliverables and ensuring accountability for performance, efficiency and innovation.
• Develop channel-specific strategies that align with broader communications, program and fundraising goals.
• Stay current on platform capabilities, audience trends and emerging opportunities to continuously evolve strategy.
• Analytics, Measurement & Data Storytelling
• Lead data collection and establish measurement frameworks, defining KPIs and success metrics across paid social efforts.
• Translate performance data into clear, compelling reports and actionable recommendations tailored for key stakeholders across the organization.
• Build reporting framework and regular performance cadences to ensure visibility into campaign results and insights.
• Identify trends and opportunities that inform strategic planning and campaign optimization.

Requirements

• Strong strategic and operational knowledge of paid social media advertising across major platforms (Meta, TikTok, LinkedIn, X, Reddit, etc.)
• Deep expertise in analytics and performance measurement, with the ability to translate insights into actionable strategies.
• Proven ability to manage and optimize multi-channel paid social media campaigns with measurable impact on KPIs such as engagement, lead generation and conversions.
• Experience managing budgets and driving performance improvements through testing and optimization.
• Familiarity with marketing technology platforms, analytics tools and emerging paid social technology solutions.
• Excellent written and verbal communication skills, with the ability to present complex data clearly to diverse stakeholders.
• Strong leadership and team management skills with experience mentoring direct reports.
• Highly organized, detail-oriented and able to manage multiple priorities in a fast-paced environment.
• Passion for animal welfare and alignment with the ASPCA’s mission.
• Ability to exemplify ASPCA’s core values and behavioral competencies.

Benefits

• Affordable health coverage, including medical, employer-paid dental and optional vision coverage.
• Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.
• Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.
• Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.