Responsibilities

• Develop and own the social strategy across Instagram, TikTok, Facebook, and LinkedIn - with distinct approaches for each platform
• Define content pillars aligned to brand, product, and revenue goals
• Manage posting cadence, content planning, and campaign calendars
• Partner with the CMO and creative team on major campaign launches and talent activation
• Write compelling copy across all formats - short-form video captions, long-form LinkedIn thought leadership, story sequences, and more
• Collaborate with designers, video editors, and in-house talent to produce high-quality content
• Stay ahead of trends, especially on TikTok and Instagram Reels, and move quickly to capitalize on moments
• Build and execute a LinkedIn strategy targeting high performance executives and entrepreneurs, enterprise partners, health systems, and corporate wellness buyers
• Develop thought leadership content for executive profiles
• Support B2B partner program visibility through organic LinkedIn distribution

Requirements

• 8+ years of social media experience
• 3+ years of experience managing a team
• Familiarity with Hubspot, Shopify, and/or other marketing attribution tools preferred
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Prolonged periods of sitting at a desk

Nice To Have

• Experience managing celebrity or high-profile talent content preferred
• Paid social experience as a complement to organic ownership preferred
• Background in health, wellness, performance, or medically adjacent brands preferred